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        <title>Latest articles by Lauren Folino from Medical Marketing and Media</title>
        <link>http://www.mmm-online.com/lauren-folino/author/951/</link>
        <description>Latest articles by Lauren Folino from Medical Marketing and Media</description>
        <itunes:author>MMM</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>mmmsubs@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.haymarketmedia.com/images/32/MMM_logo_28402_31022.gif'></itunes:image>
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          <title>Companies react to Facebook&apos;s open walls</title>
          <description>After Facebook&apos;s decision on August 15 to enforce open walls on the site&apos;s pharma pages, companies had two options: close down their pages altogether, or let the public openly comment on their products.</description>
          <link>http://www.mmm-online.com/companies-react-to-facebooks-open-walls/article/215039/</link>
          <pubDate>Tue, 01 Nov 2011 04:00:00 GMT</pubDate>
          <itunes:summary>After Facebook&apos;s decision on August 15 to enforce open walls on the site&apos;s pharma pages, companies had two options: close down their pages altogether, or let the public openly comment on their products.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Health info/tech M&amp;A slows down</title>
          <description>A report from investment bank Berkery Noyes on M&amp;A in information and tech companies serving pharma and healthcare says third-quarter transaction volume slowed 6% vs. Q2.</description>
          <link>http://www.mmm-online.com/health-infotech-ma-slows-down/article/215051/</link>
          <pubDate>Tue, 01 Nov 2011 04:00:00 GMT</pubDate>
          <itunes:summary>A report from investment bank Berkery Noyes on M&amp;A in information and tech companies serving pharma and healthcare says third-quarter transaction volume slowed 6% vs. Q2.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>ImpactRx&apos;s TabletImpact shows reps tablet&apos;s strengths</title>
          <description>ImpactRx, a firm that measures the impact of promotional materials on physician prescribing behavior, has launched TabletImpact, an analytical tool for pharma sales representatives.</description>
          <link>http://www.mmm-online.com/impactrxs-tabletimpact-shows-reps-tablets-strengths/article/215042/</link>
          <pubDate>Tue, 01 Nov 2011 04:00:00 GMT</pubDate>
          <itunes:summary>ImpactRx, a firm that measures the impact of promotional materials on physician prescribing behavior, has launched TabletImpact, an analytical tool for pharma sales representatives.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>MDC Partners acquires a majority stake in Concentric</title>
          <description>New York indie agency Concentric Pharma Advertising announced that business transfer organization MDC Partners has acquired a majority stake in the firm.</description>
          <link>http://www.mmm-online.com/mdc-partners-acquires-a-majority-stake-in-concentric/article/215155/</link>
          <pubDate>Tue, 01 Nov 2011 04:00:00 GMT</pubDate>
          <itunes:summary>New York indie agency Concentric Pharma Advertising announced that business transfer organization MDC Partners has acquired a majority stake in the firm.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>New tool pools health pub expertise</title>
          <description>Healthcare communi­ca­tions network KnowledgePoint360 has expanded its roster of health strategy tools with &quot;My Virtual How&quot; (MyVHow), a tool designed to benchmark best practices for developing medical publications.</description>
          <link>http://www.mmm-online.com/new-tool-pools-health-pub-expertise/article/215050/</link>
          <pubDate>Tue, 01 Nov 2011 04:00:00 GMT</pubDate>
          <itunes:summary>Healthcare communi­ca­tions network KnowledgePoint360 has expanded its roster of health strategy tools with &quot;My Virtual How&quot; (MyVHow), a tool designed to benchmark best practices for developing medical publications.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>KnowledgePoint360 launches &quot;My Virtual How&quot; to aid health pub professionals</title>
          <description>Healthcare communications network KnowledgePoint360 has expanded its roster of health strategy tools to include &quot;My Virtual How&quot; (MyVHow), a management tool designed to benchmark best practices in the development of medical publications.</description>
          <link>http://www.mmm-online.com/knowledgepoint360-launches-my-virtual-how-to-aid-health-pub-professionals/article/213732/</link>
          <pubDate>Thu, 06 Oct 2011 13:47:53 GMT</pubDate>
          <itunes:summary>Healthcare communications network KnowledgePoint360 has expanded its roster of health strategy tools to include &quot;My Virtual How&quot; (MyVHow), a management tool designed to benchmark best practices in the development of medical publications.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Ad sales rise at Medical Economics</title>
          <description>Medical Economics, a journal publication of Advanstar Communication&apos;s medical division, has reported ad revenue growth of 49.6% in the first six months of 2011 over the first half of 2010.</description>
          <link>http://www.mmm-online.com/ad-sales-rise-at-medical-economics/article/213020/</link>
          <pubDate>Sat, 01 Oct 2011 13:00:00 GMT</pubDate>
          <itunes:summary>Medical Economics, a journal publication of Advanstar Communication&apos;s medical division, has reported ad revenue growth of 49.6% in the first six months of 2011 over the first half of 2010.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>GSW launches trends periodical</title>
          <description>inVentiv Health agency GSW Worldwide has launched a KOL Whitepaper called UP:ROOT, to be produced twice yearly. It will observe trends in healthcare and pharma marketing.</description>
          <link>http://www.mmm-online.com/gsw-launches-trends-periodical/article/213022/</link>
          <pubDate>Sat, 01 Oct 2011 13:00:00 GMT</pubDate>
          <itunes:summary>inVentiv Health agency GSW Worldwide has launched a KOL Whitepaper called UP:ROOT, to be produced twice yearly. It will observe trends in healthcare and pharma marketing.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>LEO Pharma grows its sales division</title>
          <description>LEO Pharma, Inc., a wholly owned US subsidiary of the 100-year old Danish organization LEO Pharma A/S, has reported growth of 85% in the overall sales force associated with the company since it officially launched in January 2010.</description>
          <link>http://www.mmm-online.com/leo-pharma-grows-its-sales-division/article/213003/</link>
          <pubDate>Sat, 01 Oct 2011 13:00:00 GMT</pubDate>
          <itunes:summary>LEO Pharma, Inc., a wholly owned US subsidiary of the 100-year old Danish organization LEO Pharma A/S, has reported growth of 85% in the overall sales force associated with the company since it officially launched in January 2010.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Manilow helps &apos;Get Back in Rhythm&apos; target AFib</title>
          <description>Sanofi US has teamed up with crooner Barry Manilow in kicking off a national awareness campaign for atrial fibrillation (AFib) called &quot;Get Back in Rhythm.&quot;</description>
          <link>http://www.mmm-online.com/manilow-helps-get-back-in-rhythm-target-afib/article/213028/</link>
          <pubDate>Sat, 01 Oct 2011 13:00:00 GMT</pubDate>
          <itunes:summary>Sanofi US has teamed up with crooner Barry Manilow in kicking off a national awareness campaign for atrial fibrillation (AFib) called &quot;Get Back in Rhythm.&quot;</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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