http://www.mmm-online.com Most popular articles from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful http://www.mmm-online.com/angelina-jolies-fearless-but-flawed-message/article/293794/ Fri, 17 May 2013 16:18:43 GMT Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful MMM Pharmas are spending far less on reprints and far more on digital promotion to physicians and other healthcare professionals, according to a healthcare media buying specialist. http://www.mmm-online.com/pharmas-dial-back-reprints-spend-floor-it-on-digital-to-reach-hcps/article/294121/ Mon, 20 May 2013 18:25:25 GMT Pharmas are spending far less on reprints and far more on digital promotion to physicians and other healthcare professionals, according to a healthcare media buying specialist. MMM Marketing partner Transcept pulled 90 sales reps and Purdue closed out the majority of its DTC outreach in March. http://www.mmm-online.com/purdue-puts-intermezzo-dtc-to-bed/article/293546/ Thu, 16 May 2013 20:36:00 GMT Marketing partner Transcept pulled 90 sales reps and Purdue closed out the majority of its DTC outreach in March. MMM Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests. http://www.mmm-online.com/pharmas-are-cool-with-youtube-but-fear-twitter/article/293534/ Wed, 15 May 2013 19:44:39 GMT Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests. MMM Bridgette Heller, Merck EVP and president of its consumer care division, adjured life-sci managers to enable women to unleash the full power of their knowledge and ideas to drive growth in the business. http://www.mmm-online.com/mercks-heller-on-how-to-get-more-women-into-the-c-suite/article/293326/ Tue, 14 May 2013 17:51:44 GMT Bridgette Heller, Merck EVP and president of its consumer care division, adjured life-sci managers to enable women to unleash the full power of their knowledge and ideas to drive growth in the business. MMM Why executives evaluating biotech acquisitions shouldn't overlook the cultural dimension: A new paper finds a link to revenue performance. http://www.mmm-online.com/culture-of-innovation-has-a-sales-value-study-says/article/293086/ Mon, 13 May 2013 15:15:03 GMT Why executives evaluating biotech acquisitions shouldn't overlook the cultural dimension: A new paper finds a link to revenue performance. MMM It was a particularly grim Monday for 200 Astellas employees in the US, who were informed that they were being let go and it was their last day with the company. http://www.mmm-online.com/astellas-shutters-osi-and-perseid-lets-200-us-staff-go-in-rd-reorg/article/293346/ Tue, 14 May 2013 18:56:20 GMT It was a particularly grim Monday for 200 Astellas employees in the US, who were informed that they were being let go and it was their last day with the company. MMM The company's latest outreach, an Auvi-Q promotion, breaks down allergy management into sports playbook presentation. http://www.mmm-online.com/ex-nfler-sanofi-talk-anaphylaxis/article/294018/ Mon, 20 May 2013 14:58:33 GMT The company's latest outreach, an Auvi-Q promotion, breaks down allergy management into sports playbook presentation. MMM Generic Opana ER got the go-ahead from FDA, exposing the drugmaker to generic competition -- unlike Purdue, whose tamper-proof painkiller won standalone status. http://www.mmm-online.com/fda-move-gives-purdue-edge-in-painkiller-market/article/293166/ Mon, 13 May 2013 17:25:56 GMT Generic Opana ER got the go-ahead from FDA, exposing the drugmaker to generic competition -- unlike Purdue, whose tamper-proof painkiller won standalone status. MMM Tarceva picks up a first-line indication and a companion diagnostic http://www.mmm-online.com/tarceva-diagnostic-brings-new-indication/article/293523/ Wed, 15 May 2013 16:45:18 GMT Tarceva picks up a first-line indication and a companion diagnostic MMM J&J scored an unexpected "priority review status" for its HCV agent simeprivir, whose initial approval is expected to be with interferon. http://www.mmm-online.com/jjs-janssen-looks-to-the-margins-with-hep-c-agent/article/293322/ Tue, 14 May 2013 17:10:47 GMT J&J scored an unexpected "priority review status" for its HCV agent simeprivir, whose initial approval is expected to be with interferon. MMM A Novartis survey finds many women with advanced breast cancer feel left out by an awareness movement focused on prevention, early detection and pink merchandise. http://www.mmm-online.com/runs-and-ribbons-dont-do-much-for-advanced-breast-cancer-sufferers-survey-finds/article/294287/ Tue, 21 May 2013 17:22:46 GMT A Novartis survey finds many women with advanced breast cancer feel left out by an awareness movement focused on prevention, early detection and pink merchandise. MMM Genentech's blockbuster follow-up shows promise in preliminary Phase III data http://www.mmm-online.com/roches-rituxan-successor-receives-high-marks/article/293680/ Thu, 16 May 2013 17:39:43 GMT Genentech's blockbuster follow-up shows promise in preliminary Phase III data MMM GSK and the US Department of Health and Human Services inked a deal to fund development of new antibiotics, an area where clinicians face a dearth of new options. http://www.mmm-online.com/us-awards-gsk-200m-to-fight-superbugs/article/294548/ Thu, 23 May 2013 11:50:40 GMT GSK and the US Department of Health and Human Services inked a deal to fund development of new antibiotics, an area where clinicians face a dearth of new options. MMM The actor and patient heads up a roundtable posted on the advocacy site CreakyJoints. http://www.mmm-online.com/belushi-savient-observe-gout-awareness-day/article/294381/ Wed, 22 May 2013 14:51:10 GMT The actor and patient heads up a roundtable posted on the advocacy site CreakyJoints. MMM Pharmas need to start fine-tuning paid search and producing "liquid content" that moves fluidly between screens, said Google's David Blair at our first MM&M Skill Sets Live session http://www.mmm-online.com/google-revamps-scramble-the-seo-playbook/article/294753/ Fri, 24 May 2013 15:24:24 GMT Pharmas need to start fine-tuning paid search and producing "liquid content" that moves fluidly between screens, said Google's David Blair at our first MM&M Skill Sets Live session MMM The new survey will study whether patients understand how efficacy is calculated and experiment with ways to make communications clearer. http://www.mmm-online.com/fda-gut-checks-dtc-clarity/article/293327/ Tue, 14 May 2013 17:50:23 GMT The new survey will study whether patients understand how efficacy is calculated and experiment with ways to make communications clearer. MMM Device maker Preventice says the peel-and-stick monitor has the potential to go beyond the critical care market and into the sports world. http://www.mmm-online.com/mayo-device-helps-monitor-heart-patients-from-afar/article/294386/ Wed, 22 May 2013 14:59:55 GMT Device maker Preventice says the peel-and-stick monitor has the potential to go beyond the critical care market and into the sports world. MMM Merck's proposed insomnia drug scores a thumbs-up from an FDA advisory panel, and long-time Forest Labs CEO Howard Solomon announces his coming retirement. http://www.mmm-online.com/business-briefs-merck-and-forest-labs/article/294660/ Thu, 23 May 2013 18:27:46 GMT Merck's proposed insomnia drug scores a thumbs-up from an FDA advisory panel, and long-time Forest Labs CEO Howard Solomon announces his coming retirement. MMM Learning to trust your instincts when you come upon a good idea may allow you to establish industry metrics instead of waiting to be guided by them. http://www.mmm-online.com/dont-throw-the-creative-baby-out-with-the-metrics-bathwater/article/294126/ Mon, 20 May 2013 19:40:22 GMT Learning to trust your instincts when you come upon a good idea may allow you to establish industry metrics instead of waiting to be guided by them. MMM