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        <title>Latest articles from Medical Marketing and Media Business Briefs</title>
        <link>http://www.mmm-online.com</link>
        <description>Latest articles from Medical Marketing and Media Business Briefs</description>
        <itunes:author>MMM</itunes:author>
        <itunes:subtitle>Business Briefs</itunes:subtitle>
        <itunes:summary>The latest account wins and other short business stories from the healthcare marketing and communications sector.</itunes:summary>
        <itunes:owner>
            <itunes:name>Business Briefs</itunes:name>
            <itunes:email>mmmsubs@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.haymarketmedia.com/images/32/MMM_logo_28402_31022.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
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          <title>Business Briefs: Merck and Forest Labs</title>
          <description>Merck&apos;s proposed insomnia drug scores a thumbs-up from an FDA advisory panel, and long-time Forest Labs CEO Howard Solomon announces his coming retirement.</description>
          <link>http://www.mmm-online.com/business-briefs-merck-and-forest-labs/article/294660/</link>
          <pubDate>Thu, 23 May 2013 18:27:46 GMT</pubDate>
          <itunes:summary>Merck&apos;s proposed insomnia drug scores a thumbs-up from an FDA advisory panel, and long-time Forest Labs CEO Howard Solomon announces his coming retirement.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Business briefs: Pfizer, Novartis, Boehringer Ingelheim, Elsevier</title>
          <description>Pfizer seeks full Zoetis split, Novartis gets another NICE Lucentis indication, BI tussles with the FDA and Elsevier names a Cleveland Clinic doc EIC</description>
          <link>http://www.mmm-online.com/business-briefs-pfizer-novartis-boehringer-ingelheim-elsevier/article/294393/</link>
          <pubDate>Wed, 22 May 2013 15:46:35 GMT</pubDate>
          <itunes:summary>Pfizer seeks full Zoetis split, Novartis gets another NICE Lucentis indication, BI tussles with the FDA and Elsevier names a Cleveland Clinic doc EIC</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Business Briefs: inVentiv; Mylan; Royalty Pharma; Pfizer; Edelman</title>
          <description>inVentiv adds new comms exec; Julie Bowen teams up with Mylan for allergy emergencies; Royalty raises the bid on Elan; Pfizer nixes non-Hodgkin&apos;s lymphoma drug in trials.</description>
          <link>http://www.mmm-online.com/business-briefs-inventiv-mylan-royalty-pharma-pfizer-edelman/article/294294/</link>
          <pubDate>Tue, 21 May 2013 17:52:16 GMT</pubDate>
          <itunes:summary>inVentiv adds new comms exec; Julie Bowen teams up with Mylan for allergy emergencies; Royalty raises the bid on Elan; Pfizer nixes non-Hodgkin&apos;s lymphoma drug in trials.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Business briefs: Actavis, Bayer, Oramed, Elan</title>
          <description>Actavis buys Warner Chilcott, FDA clears oral insulin for testing, Elan swallows AOP Orphan for $340M</description>
          <link>http://www.mmm-online.com/business-briefs-actavis-bayer-oramed-elan/article/294031/</link>
          <pubDate>Mon, 20 May 2013 16:12:27 GMT</pubDate>
          <itunes:summary>Actavis buys Warner Chilcott, FDA clears oral insulin for testing, Elan swallows AOP Orphan for $340M</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Business briefs: Pfizer, BMS, CMS, Sanofi</title>
          <description>Pfizer cuts 136 workers loose in Ireland, BMS is investing in heart failure treatments, CMS has an official new leader, and Sanofi&apos;s iBGStar may have a competitor.</description>
          <link>http://www.mmm-online.com/business-briefs-pfizer-bms-cms-sanofi/article/293671/</link>
          <pubDate>Thu, 16 May 2013 16:50:50 GMT</pubDate>
          <itunes:summary>Pfizer cuts 136 workers loose in Ireland, BMS is investing in heart failure treatments, CMS has an official new leader, and Sanofi&apos;s iBGStar may have a competitor.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Business briefs: Bayer, FDA, Ranbaxy</title>
          <description>Bayer&apos;s prostate cancer drug clears FDA three months early; a House committee is pressing the regulator for employment transparancy; and Ranbaxy takes a multi-million dollar hit over violations</description>
          <link>http://www.mmm-online.com/business-briefs-bayer-fda-ranbaxy/article/293533/</link>
          <pubDate>Wed, 15 May 2013 19:13:18 GMT</pubDate>
          <itunes:summary>Bayer&apos;s prostate cancer drug clears FDA three months early; a House committee is pressing the regulator for employment transparancy; and Ranbaxy takes a multi-million dollar hit over violations</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Business briefs: Angelina Jolie, adherence, Sanofi, Teva, AbbVie</title>
          <description>Jolie takes on cancer awareness role, researchers identify another adherence gap, Sanofi gets slapped for scare tactics, Teva may compete for Adcock, AbbVie R&amp;D chief leaves</description>
          <link>http://www.mmm-online.com/business-briefs-angelina-jolie-adherence-sanofi-teva-abbvie/article/293341/</link>
          <pubDate>Tue, 14 May 2013 18:54:50 GMT</pubDate>
          <itunes:summary>Jolie takes on cancer awareness role, researchers identify another adherence gap, Sanofi gets slapped for scare tactics, Teva may compete for Adcock, AbbVie R&amp;D chief leaves</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Business briefs: Eli Lilly, Millennium/Takeda, Elan</title>
          <description>Eli Lilly nixes one trial and fails another; Millennium is folded into Takeda, Dunsire retires; Elan pays for Theravance royalties in attempt to avoid takeover.</description>
          <link>http://www.mmm-online.com/business-briefs-eli-lilly-millenniumtakeda-elan/article/293158/</link>
          <pubDate>Mon, 13 May 2013 15:07:40 GMT</pubDate>
          <itunes:summary>Eli Lilly nixes one trial and fails another; Millennium is folded into Takeda, Dunsire retires; Elan pays for Theravance royalties in attempt to avoid takeover.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Business Briefs Merck, GSK, Novo, Walgreen, Epocrates, Doximity</title>
          <description>HPV vaccine price cut; Merck files new allergy med with FDA; GSK pursues online transparency; Walgreens ready for greater nurse autonomy; Epocrates ranks high among docs with tablets.</description>
          <link>http://www.mmm-online.com/business-briefs-merck-gsk-novo-walgreen-epocrates-doximity/article/292622/</link>
          <pubDate>Thu, 09 May 2013 14:56:06 GMT</pubDate>
          <itunes:summary>HPV vaccine price cut; Merck files new allergy med with FDA; GSK pursues online transparency; Walgreens ready for greater nurse autonomy; Epocrates ranks high among docs with tablets.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Business briefs: Arena, Takeda, Teva, Cubist</title>
          <description>Arena gets closer to the market place, Takeda scoops up privately held Inviragen, Plan B court decision is coming and Cubist antibotic lands breakthrough therapy status.</description>
          <link>http://www.mmm-online.com/business-briefs-arena-takeda-teva-cubist/article/292521/</link>
          <pubDate>Wed, 08 May 2013 17:05:17 GMT</pubDate>
          <itunes:summary>Arena gets closer to the market place, Takeda scoops up privately held Inviragen, Plan B court decision is coming and Cubist antibotic lands breakthrough therapy status.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Business briefs: Baxter; Eli Lilly; CDHPs and Statins</title>
          <description>Baxter&apos;s Alzheimer&apos;s treatment is out of the running; Eli Lilly has upped its layoffs; insured consumers are spending less on healthcare; stains and prostate cancer may have an amicable relationship; doctors aren&apos;t screening teens for HIV.</description>
          <link>http://www.mmm-online.com/business-briefs-baxter-eli-lilly-cdhps-and-statins/article/292338/</link>
          <pubDate>Tue, 07 May 2013 16:42:12 GMT</pubDate>
          <itunes:summary>Baxter&apos;s Alzheimer&apos;s treatment is out of the running; Eli Lilly has upped its layoffs; insured consumers are spending less on healthcare; stains and prostate cancer may have an amicable relationship; doctors aren&apos;t screening teens for HIV.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Business briefs: Pfizer and CVS; the EMA; Digitas Health New York</title>
          <description>Pfizer&apos;s online Viagra deal with CVS; reorg at the EMA; Mills moves up at Digitas</description>
          <link>http://www.mmm-online.com/business-briefs-pfizer-and-cvs-the-ema-digitas-health-new-york/article/292169/</link>
          <pubDate>Mon, 06 May 2013 19:40:21 GMT</pubDate>
          <itunes:summary>Pfizer&apos;s online Viagra deal with CVS; reorg at the EMA; Mills moves up at Digitas</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Business briefs: Sanofi, Allergan, Otsuka, Genmab, NIH, Novartis, DOJ</title>
          <description>Lantus cushions Sanofi&apos;s quarterly sales; Allergan holds back on Eylea competitor; FDA limits use of Otsuka drug; Genmab lands Breakthrough label; NIH finds a link among cancers; and Novartis offers lunch with a side of medical information; DOJ appeals Plan-B Ruling.</description>
          <link>http://www.mmm-online.com/business-briefs-sanofi-allergan-otsuka-genmab-nih-novartis-doj/article/291724/</link>
          <pubDate>Thu, 02 May 2013 16:33:13 GMT</pubDate>
          <itunes:summary>Lantus cushions Sanofi&apos;s quarterly sales; Allergan holds back on Eylea competitor; FDA limits use of Otsuka drug; Genmab lands Breakthrough label; NIH finds a link among cancers; and Novartis offers lunch with a side of medical information; DOJ appeals Plan-B Ruling.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Business Briefs: Teva; Vertex; CSL Behring; Boehringer; Mylan; Amgen</title>
          <description>FDA lowers Teva&apos;s Plan B age limit to 15; CSL Behring&apos;s anticoagulant gets approval; Pradaxa gets slapped with black box for stroke risks; Mylan recruits former FDA deputy comissioner; Amgen&apos;s Neulasta and Neupogen drugs could save you in a nuclear apocalypse.</description>
          <link>http://www.mmm-online.com/business-briefs-teva-vertex-csl-behring-boehringer-mylan-amgen/article/291550/</link>
          <pubDate>Wed, 01 May 2013 16:32:07 GMT</pubDate>
          <itunes:summary>FDA lowers Teva&apos;s Plan B age limit to 15; CSL Behring&apos;s anticoagulant gets approval; Pradaxa gets slapped with black box for stroke risks; Mylan recruits former FDA deputy comissioner; Amgen&apos;s Neulasta and Neupogen drugs could save you in a nuclear apocalypse.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Business Briefs: Manhattan Research, KPMG, Scioderm and GSK</title>
          <description>Health-seeking consumers continue social-media push; Scioderm scores FDA&apos;s &quot;Breakthrough&quot; designation for bullosa agent; and GSK files NDA for airway treatment.</description>
          <link>http://www.mmm-online.com/business-briefs-manhattan-research-kpmg-scioderm-and-gsk/article/291222/</link>
          <pubDate>Tue, 30 Apr 2013 16:48:24 GMT</pubDate>
          <itunes:summary>Health-seeking consumers continue social-media push; Scioderm scores FDA&apos;s &quot;Breakthrough&quot; designation for bullosa agent; and GSK files NDA for airway treatment.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Business briefs: Merck and Pfizer; Valeant and Actavis; Bayer; Gilead</title>
          <description>Merck and Pfizer partner up for an SGLT2 for diabetes; Bayer acquires contraceptive maker; Valeant and Actavis merger negotiations are put on hold; Gilead&apos;s HIV combo drug receives regulator setback.</description>
          <link>http://www.mmm-online.com/business-briefs-merck-and-pfizer-valeant-and-actavis-bayer-gilead/article/291048/</link>
          <pubDate>Mon, 29 Apr 2013 18:09:32 GMT</pubDate>
          <itunes:summary>Merck and Pfizer partner up for an SGLT2 for diabetes; Bayer acquires contraceptive maker; Valeant and Actavis merger negotiations are put on hold; Gilead&apos;s HIV combo drug receives regulator setback.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Business Briefs: Docs question Gleevec price, Sanofi pill may delay MS onset</title>
          <description>Doctors call out Novartis on drug prices; Aubagio shows strong top-line data in trials; and overseas docs increasingly turn to digital.</description>
          <link>http://www.mmm-online.com/business-briefs-docs-question-gleevec-price-sanofi-pill-may-delay-ms-onset/article/290560/</link>
          <pubDate>Thu, 25 Apr 2013 17:17:27 GMT</pubDate>
          <itunes:summary>Doctors call out Novartis on drug prices; Aubagio shows strong top-line data in trials; and overseas docs increasingly turn to digital.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Business Briefs: Merck, CMS and Sucampo</title>
          <description>Merck&apos;s experimental skin cancer drug gets breakthrough status; Tavenner&apos;s nod hits a roadblock; study shows biotechs aren&apos;t doing enough to please payers; and Sucampo&apos;s Amitiza gains a new indication.</description>
          <link>http://www.mmm-online.com/business-briefs-merck-cms-and-sucampo/article/290302/</link>
          <pubDate>Wed, 24 Apr 2013 15:43:33 GMT</pubDate>
          <itunes:summary>Merck&apos;s experimental skin cancer drug gets breakthrough status; Tavenner&apos;s nod hits a roadblock; study shows biotechs aren&apos;t doing enough to please payers; and Sucampo&apos;s Amitiza gains a new indication.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Business briefs: Roche, Doximity and Bayer</title>
          <description>Roche is shuttering a division and eliminating 170 jobs; Doximity has added another client; a cautiously-worded study indicates antidepressants may be linked to autism; and NICE has endorsed a new use for Bayer&apos;s Xarelto.</description>
          <link>http://www.mmm-online.com/business-briefs-roche-doximity-and-bayer/article/290194/</link>
          <pubDate>Tue, 23 Apr 2013 17:43:17 GMT</pubDate>
          <itunes:summary>Roche is shuttering a division and eliminating 170 jobs; Doximity has added another client; a cautiously-worded study indicates antidepressants may be linked to autism; and NICE has endorsed a new use for Bayer&apos;s Xarelto.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Business Briefs: GSK, Astellas, Vertex and Orexigen</title>
          <description>GSK and Astellas kick off the race for a new anemia treatment; Orexigen&apos;s CEO joins PhRMA; BMS and Merck team up in a hep.-C clinical trial; Novartis lands glaucoma approval; Ireland starts naming preferred drugs; Novo has new New Jersey digs; Vertex releases promising data for new cystic fibrosis treatment.</description>
          <link>http://www.mmm-online.com/business-briefs-gsk-astellas-vertex-and-orexigen/article/289879/</link>
          <pubDate>Mon, 22 Apr 2013 16:19:10 GMT</pubDate>
          <itunes:summary>GSK and Astellas kick off the race for a new anemia treatment; Orexigen&apos;s CEO joins PhRMA; BMS and Merck team up in a hep.-C clinical trial; Novartis lands glaucoma approval; Ireland starts naming preferred drugs; Novo has new New Jersey digs; Vertex releases promising data for new cystic fibrosis treatment.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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