http://www.mmm-online.com/edetailing/topic/11041/ Articles tagged with E-Detailing from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Pharmas spent 40% more on non-personal promotion to healthcare professionals globally last year while continuing to shed sales reps, a Cegedim survey shows. http://www.mmm-online.com/e-details-soar-as-pharmas-slash-sales-forces/article/291727/ Thu, 02 May 2013 16:41:48 GMT Pharmas spent 40% more on non-personal promotion to healthcare professionals globally last year while continuing to shed sales reps, a Cegedim survey shows. MMM For all the talk of e-detailing and digitizing the sales force, a plurality of international healthcare professionals would rather get info about new treatments from flesh-and-blood reps than through any other channel, a survey found. http://www.mmm-online.com/global-healthcare-pros-prefer-live-reps-survey-finds/article/200726/ Fri, 15 Apr 2011 13:00:00 GMT For all the talk of e-detailing and digitizing the sales force, a plurality of international healthcare professionals would rather get info about new treatments from flesh-and-blood reps than through any other channel, a survey found. MMM Sales reps armed with an iPad can collect digital signatures for samples thanks to iRep, a physician detailing application set to launch in mid-February. http://www.mmm-online.com/irep-lets-docs-sign-an-ipad-for-samples/article/194504/ Wed, 19 Jan 2011 16:55:30 GMT Sales reps armed with an iPad can collect digital signatures for samples thanks to iRep, a physician detailing application set to launch in mid-February. MMM Contract sales giant PDI acquired digital agency Group DCA, seeking to bolster its non-personal promotion capabilities. http://www.mmm-online.com/contract-sales-firm-pdi-buys-digital-shop-group-dca/article/190173/ Thu, 04 Nov 2010 19:27:12 GMT Contract sales giant PDI acquired digital agency Group DCA, seeking to bolster its non-personal promotion capabilities. MMM