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        <title>Articles tagged with YouTube from Medical Marketing and Media</title>
        <link>http://www.mmm-online.com/youtube/topic/11721/</link>
        <description>Articles tagged with YouTube from Medical Marketing and Media</description>
        <itunes:author>MMM</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>mmmsubs@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.haymarketmedia.com/images/32/MMM_logo_28402_31022.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
        <item>
          <title>Pharmas are cool with YouTube but fear Twitter</title>
          <description>Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests.</description>
          <link>http://www.mmm-online.com/pharmas-are-cool-with-youtube-but-fear-twitter/article/293534/</link>
          <pubDate>Wed, 15 May 2013 19:44:39 GMT</pubDate>
          <itunes:summary>Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>YouTube&apos;s Channels reboot gives pharmas pause</title>
          <description>Google&apos;s latest YouTube update aims to make its Channels more social, and even as the company has given its pharma clients an extra month to hold on to their old page designs, the new format is inspiring anxiety among drug firms and medical agencies.</description>
          <link>http://www.mmm-online.com/youtubes-channels-reboot-gives-pharmas-pause/article/286156/</link>
          <pubDate>Tue, 26 Mar 2013 20:09:12 GMT</pubDate>
          <itunes:summary>Google&apos;s latest YouTube update aims to make its Channels more social, and even as the company has given its pharma clients an extra month to hold on to their old page designs, the new format is inspiring anxiety among drug firms and medical agencies.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
        </item>
  
        <item>
          <title>BI, Pfizer find new way to reach COPD patients</title>
          <description>The drugmakers bring in a life coach to help COPD patients cope.</description>
          <link>http://www.mmm-online.com/bi-pfizer-find-new-way-to-reach-copd-patients/article/268959/</link>
          <pubDate>Tue, 20 Nov 2012 14:00:00 GMT</pubDate>
          <itunes:summary>The drugmakers bring in a life coach to help COPD patients cope.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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        <item>
          <title>Consumers getting comfortable with social media as a health resource</title>
          <description>Around a third of US adults use social media as a health resource, according to a survey by PricewaterhouseCoopers - whether seeking out medical info, sharing symptoms and experiences or rating drugs, devices, doctors, hospitals and health plans.</description>
          <link>http://www.mmm-online.com/consumers-getting-comfortable-with-social-media-as-a-health-resource/article/236926/</link>
          <pubDate>Tue, 17 Apr 2012 17:40:26 GMT</pubDate>
          <itunes:summary>Around a third of US adults use social media as a health resource, according to a survey by PricewaterhouseCoopers - whether seeking out medical info, sharing symptoms and experiences or rating drugs, devices, doctors, hospitals and health plans.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
        </item>
  
        <item>
          <title>Everyday Health puts YouTube on a diet</title>
          <description>A bottomless hunger for health video among consumers is behind Everyday Health&apos;s YouTube channel roll out, said the portal.</description>
          <link>http://www.mmm-online.com/everyday-health-puts-youtube-on-a-diet/article/234955/</link>
          <pubDate>Tue, 03 Apr 2012 15:47:34 GMT</pubDate>
          <itunes:summary>A bottomless hunger for health video among consumers is behind Everyday Health&apos;s YouTube channel roll out, said the portal.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
        </item>
  
        <item>
          <title>Industry group releases digital best practices</title>
          <description>Weary of FDA foot-dragging on digital and social media guidance for pharmas, a group of 60-some industry digerati have put together guidelines of their own.</description>
          <link>http://www.mmm-online.com/industry-group-releases-digital-best-practices/article/226439/</link>
          <pubDate>Mon, 06 Feb 2012 17:53:53 GMT</pubDate>
          <itunes:summary>Weary of FDA foot-dragging on digital and social media guidance for pharmas, a group of 60-some industry digerati have put together guidelines of their own.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
        </item>
  
        <item>
          <title>EMD Serono brings back &quot;Birds &amp; Bees&quot; infertility effort</title>
          <description>EMD Serono refreshed its &quot;Birds &amp; Bees&quot; fertility issues awareness campaign with a Facebook page and a music video.</description>
          <link>http://www.mmm-online.com/emd-serono-brings-back-birds-bees-infertility-effort/article/208492/</link>
          <pubDate>Wed, 27 Jul 2011 19:47:44 GMT</pubDate>
          <itunes:summary>EMD Serono refreshed its &quot;Birds &amp; Bees&quot; fertility issues awareness campaign with a Facebook page and a music video.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
        </item>
  
        <item>
          <title>Lilly refreshes patient ed portal, launching YouTube channel</title>
          <description>Eli Lilly &amp; Co. refreshed its Lilly for Better Health program with a multichannel platform and a YouTube channel.</description>
          <link>http://www.mmm-online.com/lilly-refreshes-patient-ed-portal-launching-youtube-channel/article/205374/</link>
          <pubDate>Wed, 15 Jun 2011 18:29:22 GMT</pubDate>
          <itunes:summary>Eli Lilly &amp; Co. refreshed its Lilly for Better Health program with a multichannel platform and a YouTube channel.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
        </item>
  
        <item>
          <title>Sanofi-Aventis builds out diabetes social media presence</title>
          <description>Sanofi-Aventis US is expanding its social media footprint with a new &quot;Discuss Diabetes&quot; blog and a &quot;WhyInsulin&quot; YouTube channel.</description>
          <link>http://www.mmm-online.com/sanofi-aventis-builds-out-diabetes-social-media-presence/article/196488/</link>
          <pubDate>Wed, 16 Feb 2011 20:22:45 GMT</pubDate>
          <itunes:summary>Sanofi-Aventis US is expanding its social media footprint with a new &quot;Discuss Diabetes&quot; blog and a &quot;WhyInsulin&quot; YouTube channel.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
        </item>
  
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