http://www.mmm-online.com/samples/topic/12038/ Articles tagged with Samples from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Lundbeck and Otsuka deepen their Abilify co-promotion partnership; study finds FDA clinical trial rule isn't sticking; another study confirms that employees are paying more for health insurance as employers pay less; Merck appoints new R&D chief http://www.mmm-online.com/business-briefs-lundbeck-fda-tower-watson-and-national-business-group-study-merck/article/283382/ Thu, 07 Mar 2013 17:01:19 GMT Lundbeck and Otsuka deepen their Abilify co-promotion partnership; study finds FDA clinical trial rule isn't sticking; another study confirms that employees are paying more for health insurance as employers pay less; Merck appoints new R&D chief MMM Pharmas shrank their US sales forces by 7% between 2010 and 2011, but the pain wasn't shared evenly between the biggest of pharmas, as a number of players scaled up. http://www.mmm-online.com/sales-forces-shrank-in-2011-but-not-everywhere/article/241446/ Wed, 16 May 2012 18:07:17 GMT Pharmas shrank their US sales forces by 7% between 2010 and 2011, but the pain wasn't shared evenly between the biggest of pharmas, as a number of players scaled up. MMM Total global pharma promotional spending fell 3.4% to $92.2 billion in 2011, according to Cegedim Strategic Data, led by a 4.7% decline in detailing spend. http://www.mmm-online.com/pfizer-crestor-tops-for-global-promotional-spend-in-2011/article/238922/ Tue, 01 May 2012 12:00:00 GMT Total global pharma promotional spending fell 3.4% to $92.2 billion in 2011, according to Cegedim Strategic Data, led by a 4.7% decline in detailing spend. MMM Over the last four years, drugmakers have slashed support for samples as they rethink what once was an essential part of their marketing mix. http://www.mmm-online.com/samples-no-longer-hold-sway-in-pharma-marketing-mix-study/article/228680/ Tue, 21 Feb 2012 21:14:31 GMT Over the last four years, drugmakers have slashed support for samples as they rethink what once was an essential part of their marketing mix. MMM Most US family medicine resident programs have limits on drug industry interaction with doctors, and a quarter shun doctor-company contacts altogether, said a survey by Georgetown University Medical Center and the American Medical Student Association. http://www.mmm-online.com/one-fourth-of-family-medicine-residencies-pharma-free-says-survey/article/199268/ Fri, 25 Mar 2011 20:39:04 GMT Most US family medicine resident programs have limits on drug industry interaction with doctors, and a quarter shun doctor-company contacts altogether, said a survey by Georgetown University Medical Center and the American Medical Student Association. MMM