http://www.mmm-online.com/preapproval/topic/12060/ Articles tagged with Preapproval from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Boehringer Ingelheim and Eli Lilly rolled out a pre-launch SGLT campaign that breaks ranks with branding for J&J's SGLT2 inhibitor Invokana. http://www.mmm-online.com/bi-lilly-go-simple-in-new-sglt-med-ed-effort/article/292257/ Tue, 07 May 2013 14:03:31 GMT Boehringer Ingelheim and Eli Lilly rolled out a pre-launch SGLT campaign that breaks ranks with branding for J&J's SGLT2 inhibitor Invokana. MMM Abbott and BMS peeled back the curtain on some impressive clinical trial results, suggesting that Gilead may have some competition in the sprint for an all-oral anti-HCV treatment. http://www.mmm-online.com/bms-abbott-hcv-pill-data-suggest-competition-for-gilead/article/263850/ Tue, 16 Oct 2012 16:02:56 GMT Abbott and BMS peeled back the curtain on some impressive clinical trial results, suggesting that Gilead may have some competition in the sprint for an all-oral anti-HCV treatment. MMM Boehringer Ingelheim has long been associated with treatments for stroke prevention, COPD and HIV/AIDS, but not cancer. That's about to change, if a cornucopia of 13 abstracts presented at the European Society for Medical Oncology (ESMO) is any evidence. http://www.mmm-online.com/boehringer-ingelheim-prepares-to-launch-oncology-franchise/article/261919/ Tue, 02 Oct 2012 19:46:09 GMT Boehringer Ingelheim has long been associated with treatments for stroke prevention, COPD and HIV/AIDS, but not cancer. That's about to change, if a cornucopia of 13 abstracts presented at the European Society for Medical Oncology (ESMO) is any evidence. MMM