http://www.mmm-online.com/personalized-medicine/topic/13758/ Articles tagged with Personalized Medicine from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no After a skeptical Supreme Court hearing, diagnostics and biopharma patent lawyers are sweating the outcome of Association for Molecular Pathology vs. Myriad Genetics, in which the Court could decide whether or not swatches of genes are patentable. http://www.mmm-online.com/myriad-decision-could-be-a-drag-on-personalized-medicine-rd/article/288938/ Mon, 15 Apr 2013 19:13:15 GMT After a skeptical Supreme Court hearing, diagnostics and biopharma patent lawyers are sweating the outcome of Association for Molecular Pathology vs. Myriad Genetics, in which the Court could decide whether or not swatches of genes are patentable. MMM Diabetes will be the 800-pound gorilla in healthcare for the foreseeable future, according to a crystal ball-gazing white paper from Euro RSCG which pegs the rise of telemedicine, a wave of "cyberchondria" and soaring rates of medical tourism as among the emerging trends reshaping the practice of medicine. http://www.mmm-online.com/still-no-jetpacks-but-telemedicine-personalized-medicine-are-the-future-says-study/article/218173/ Mon, 05 Dec 2011 20:39:12 GMT Diabetes will be the 800-pound gorilla in healthcare for the foreseeable future, according to a crystal ball-gazing white paper from Euro RSCG which pegs the rise of telemedicine, a wave of "cyberchondria" and soaring rates of medical tourism as among the emerging trends reshaping the practice of medicine. MMM Pfizer Oncology has recruited Desperate Housewives and West Wing star Kathryn Joosten to feature in a national education campaign titled Lung Cancer Profiles, which aims to reduce stigma and plug molecular testing of the disease as the company deepens its investment in genetically-targeted oncology therapies. http://www.mmm-online.com/pfizer-effort-urges-lung-cancer-patients-to-get-gene-tests/article/217413/ Tue, 22 Nov 2011 20:34:22 GMT Pfizer Oncology has recruited Desperate Housewives and West Wing star Kathryn Joosten to feature in a national education campaign titled Lung Cancer Profiles, which aims to reduce stigma and plug molecular testing of the disease as the company deepens its investment in genetically-targeted oncology therapies. MMM The FDA's approval of Pfizer's Xalkori (crizotinib) represents a leap forward for both personalized medicine and Pfizer's R&D turnaround, but its commercial success hinges on a pricey diagnostic array by Abbott's Vysis. http://www.mmm-online.com/pfizers-xalkori-and-abbott-test-show-promise-in-personalized-medicine-companion-diagnostics/article/210898/ Tue, 30 Aug 2011 19:53:28 GMT The FDA's approval of Pfizer's Xalkori (crizotinib) represents a leap forward for both personalized medicine and Pfizer's R&D turnaround, but its commercial success hinges on a pricey diagnostic array by Abbott's Vysis. MMM