http://www.mmm-online.com/ipad/topic/13872/ Articles tagged with iPad from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Merck came late to the iPad party, but the company has made up the distance by releasing a global template for details using the device. http://www.mmm-online.com/with-ipad-push-merck-gets-global-right/article/295046/ Mon, 27 May 2013 19:54:45 GMT Merck came late to the iPad party, but the company has made up the distance by releasing a global template for details using the device. MMM Pharmas are spending far less on reprints and far more on digital promotion to physicians and other healthcare professionals, according to a healthcare media buying specialist. http://www.mmm-online.com/pharmas-dial-back-reprints-spend-floor-it-on-digital-to-reach-hcps/article/294121/ Mon, 20 May 2013 18:25:25 GMT Pharmas are spending far less on reprints and far more on digital promotion to physicians and other healthcare professionals, according to a healthcare media buying specialist. MMM HPV vaccine price cut; Merck files new allergy med with FDA; GSK pursues online transparency; Walgreens ready for greater nurse autonomy; Epocrates ranks high among docs with tablets. http://www.mmm-online.com/business-briefs-merck-gsk-novo-walgreen-epocrates-doximity/article/292622/ Thu, 09 May 2013 14:56:06 GMT HPV vaccine price cut; Merck files new allergy med with FDA; GSK pursues online transparency; Walgreens ready for greater nurse autonomy; Epocrates ranks high among docs with tablets. MMM Takeda's 1,800 field reps are getting a new tool, Google changes its AdWords program. http://www.mmm-online.com/business-briefs-takeda-google-lundbeck-elan-teva/article/279573/ Thu, 07 Feb 2013 19:30:36 GMT Takeda's 1,800 field reps are getting a new tool, Google changes its AdWords program. MMM From tech shifts to talent, and from emerging markets to engaging with social media, agency execs offer their predictions for what the New Year will bring. http://www.mmm-online.com/pharmas-ipad-emerging-markets-strategies-to-get-2nd-look-in-2013-agency-execs-predict/article/274051/ Thu, 27 Dec 2012 14:19:40 GMT From tech shifts to talent, and from emerging markets to engaging with social media, agency execs offer their predictions for what the New Year will bring. MMM HBA honors Cardinal Health, BMS adds another drug to the trash heap, Spyglass says nurses don't really like iPads and Cochrane finds texting is a good way to help smokers become quitters. http://www.mmm-online.com/company-news-hba-and-cardinal-health-bristol-myers-squibb-spyglass-cochrane/article/271135/ Tue, 04 Dec 2012 19:13:48 GMT HBA honors Cardinal Health, BMS adds another drug to the trash heap, Spyglass says nurses don't really like iPads and Cochrane finds texting is a good way to help smokers become quitters. MMM Studies show that printed pieces still hold sway in the industry. http://www.mmm-online.com/print-still-not-dead/article/269366/ Wed, 21 Nov 2012 15:27:57 GMT Studies show that printed pieces still hold sway in the industry. MMM Statistics show medical professionals are migrating toward iPads. Now, one medical journal publisher says, advertisers have followed. http://www.mmm-online.com/new-ad-model-fosters-pharmas-leap-to-digital-publisher-finds/article/252055/ Thu, 26 Jul 2012 16:38:28 GMT Statistics show medical professionals are migrating toward iPads. Now, one medical journal publisher says, advertisers have followed. MMM WebMD the Magazine is now part of the iPad app world. http://www.mmm-online.com/company-news-webmd-wiley-blackwell-and-eli-lillyboehringer-ingelheim/article/230974/ Wed, 07 Mar 2012 15:30:07 GMT WebMD the Magazine is now part of the iPad app world. MMM