http://www.mmm-online.com/dtp/topic/13912/ Articles tagged with DTP from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no The new survey will study whether patients understand how efficacy is calculated and experiment with ways to make communications clearer. http://www.mmm-online.com/fda-gut-checks-dtc-clarity/article/293327/ Tue, 14 May 2013 17:50:23 GMT The new survey will study whether patients understand how efficacy is calculated and experiment with ways to make communications clearer. MMM Google's latest data shows that the doctor-patient information divide isn't so much a divide as two parts of the same conversation. http://www.mmm-online.com/search-doubles-as-health-narrative-google-finds/article/260603/ Tue, 25 Sep 2012 13:43:09 GMT Google's latest data shows that the doctor-patient information divide isn't so much a divide as two parts of the same conversation. MMM Direct-to-consumer genetic testing is controversial in part because many medical professionals and policymakers fear that it will prompt inflated perceptions of risk in patients poorly-equipped to interpret test results. A small study suggests that, at least for those administered the test through a clinical setting, that concern may be overblown. http://www.mmm-online.com/fear-factor-in-dtc-gene-tests-not-so-scary-after-all/article/214755/ Wed, 19 Oct 2011 20:07:46 GMT Direct-to-consumer genetic testing is controversial in part because many medical professionals and policymakers fear that it will prompt inflated perceptions of risk in patients poorly-equipped to interpret test results. A small study suggests that, at least for those administered the test through a clinical setting, that concern may be overblown. MMM Novo Nordisk is getting in on the boom in electronic publishing with a series of e-books available through its Cornerstones4Care patient support program. http://www.mmm-online.com/novo-nordisk-adds-e-books-to-patient-support-program/article/212009/ Wed, 14 Sep 2011 18:44:21 GMT Novo Nordisk is getting in on the boom in electronic publishing with a series of e-books available through its Cornerstones4Care patient support program. MMM