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        <title>Articles tagged with Adherence from Medical Marketing and Media</title>
        <link>http://www.mmm-online.com/adherence/topic/14157/</link>
        <description>Articles tagged with Adherence from Medical Marketing and Media</description>
        <itunes:author>MMM</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>mmmsubs@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.haymarketmedia.com/images/32/MMM_logo_28402_31022.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
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          <title>Business briefs: Angelina Jolie, adherence, Sanofi, Teva, AbbVie</title>
          <description>Jolie takes on cancer awareness role, researchers identify another adherence gap, Sanofi gets slapped for scare tactics, Teva may compete for Adcock, AbbVie R&amp;D chief leaves</description>
          <link>http://www.mmm-online.com/business-briefs-angelina-jolie-adherence-sanofi-teva-abbvie/article/293341/</link>
          <pubDate>Tue, 14 May 2013 18:54:50 GMT</pubDate>
          <itunes:summary>Jolie takes on cancer awareness role, researchers identify another adherence gap, Sanofi gets slapped for scare tactics, Teva may compete for Adcock, AbbVie R&amp;D chief leaves</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Studies show cheaper drugs don&apos;t add up to greater use</title>
          <description>Two studies released show that the story behind lower consumer healthspend isn&apos;t about generics improving health.</description>
          <link>http://www.mmm-online.com/studies-show-cheaper-drugs-dont-add-up-to-greater-use/article/292626/</link>
          <pubDate>Thu, 09 May 2013 16:09:46 GMT</pubDate>
          <itunes:summary>Two studies released show that the story behind lower consumer healthspend isn&apos;t about generics improving health.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Business briefs: Baxter; Eli Lilly; CDHPs and Statins</title>
          <description>Baxter&apos;s Alzheimer&apos;s treatment is out of the running; Eli Lilly has upped its layoffs; insured consumers are spending less on healthcare; stains and prostate cancer may have an amicable relationship; doctors aren&apos;t screening teens for HIV.</description>
          <link>http://www.mmm-online.com/business-briefs-baxter-eli-lilly-cdhps-and-statins/article/292338/</link>
          <pubDate>Tue, 07 May 2013 16:42:12 GMT</pubDate>
          <itunes:summary>Baxter&apos;s Alzheimer&apos;s treatment is out of the running; Eli Lilly has upped its layoffs; insured consumers are spending less on healthcare; stains and prostate cancer may have an amicable relationship; doctors aren&apos;t screening teens for HIV.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Studies show cost doesn&apos;t drive everything</title>
          <description>Two studies show that it&apos;s not enough to focus on cost to alter healthcare.</description>
          <link>http://www.mmm-online.com/studies-show-cost-doesnt-drive-everything/article/289870/</link>
          <pubDate>Mon, 22 Apr 2013 15:39:42 GMT</pubDate>
          <itunes:summary>Two studies show that it&apos;s not enough to focus on cost to alter healthcare.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Diagnosing pricing issues</title>
          <description>CDC figures suggest patients are avoiding medications to save money, and show that out-of-pocket costs for US consumers are rising faster than those for consumers in many other countries</description>
          <link>http://www.mmm-online.com/diagnosing-pricing-issues/article/288213/</link>
          <pubDate>Wed, 10 Apr 2013 15:22:16 GMT</pubDate>
          <itunes:summary>CDC figures suggest patients are avoiding medications to save money, and show that out-of-pocket costs for US consumers are rising faster than those for consumers in many other countries</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Business briefs: Walgreens; Pfizer; Roche</title>
          <description>Walgreens retail clinics expand diagnostic services, Pfizer says OTC is staying put, Roche-BMS melanoma drug mix runs into PHI troubles.</description>
          <link>http://www.mmm-online.com/business-briefs-walgreens-pfizer-roche/article/287456/</link>
          <pubDate>Thu, 04 Apr 2013 16:18:58 GMT</pubDate>
          <itunes:summary>Walgreens retail clinics expand diagnostic services, Pfizer says OTC is staying put, Roche-BMS melanoma drug mix runs into PHI troubles.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Galderma makes acne rewarding</title>
          <description>The EpiduoTap app offers rewards for sticking with the acne-controlling medication.</description>
          <link>http://www.mmm-online.com/galderma-makes-acne-rewarding/article/284824/</link>
          <pubDate>Mon, 18 Mar 2013 15:18:21 GMT</pubDate>
          <itunes:summary>The EpiduoTap app offers rewards for sticking with the acne-controlling medication.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Studies point to a need for better physician-patient communication</title>
          <description>An adherence study found that when doctors laid out the whys and hows of prescribed medications, patients were more likely to take them. Other reports suggest that the communication gap is about more than the medication— including such factors as pricing, a desire for control, and undisclosed medical information.</description>
          <link>http://www.mmm-online.com/studies-point-to-a-need-for-better-physician-patient-communication/article/277876/</link>
          <pubDate>Mon, 28 Jan 2013 18:27:39 GMT</pubDate>
          <itunes:summary>An adherence study found that when doctors laid out the whys and hows of prescribed medications, patients were more likely to take them. Other reports suggest that the communication gap is about more than the medication— including such factors as pricing, a desire for control, and undisclosed medical information.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
        </item>
  
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          <title>Shire launches ADHD tech challenge</title>
          <description>Taking a page from Sanofi, Shire is preparing to launch a developer challenge &quot;to create technology driven solutions that aid individuals with ADHD during the transition from adolescence into adulthood.&quot;</description>
          <link>http://www.mmm-online.com/shire-launches-adhd-tech-challenge/article/276371/</link>
          <pubDate>Wed, 16 Jan 2013 21:30:44 GMT</pubDate>
          <itunes:summary>Taking a page from Sanofi, Shire is preparing to launch a developer challenge &quot;to create technology driven solutions that aid individuals with ADHD during the transition from adolescence into adulthood.&quot;</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Study says color and shape linked to Rx adherence</title>
          <description>A study on the effect that a medication&apos;s color and shape have on adherence gives short shrift to the marketing component that urges patients not to take medications that don&apos;t conform to doctors&apos; orders</description>
          <link>http://www.mmm-online.com/study-says-color-and-shape-linked-to-rx-adherence/article/274730/</link>
          <pubDate>Thu, 03 Jan 2013 21:19:10 GMT</pubDate>
          <itunes:summary>A study on the effect that a medication&apos;s color and shape have on adherence gives short shrift to the marketing component that urges patients not to take medications that don&apos;t conform to doctors&apos; orders</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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