http://www.mmm-online.com/managed-care/topic/14359/ Articles tagged with Managed Care from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no IMS has added claims data to its real-world evidence (RWE) platform, but can it satisfy industry's demand for RWE as well as a payer can? http://www.mmm-online.com/ims-pitches-expanded-real-world-evidence-platform-to-pharma/article/259001/ Fri, 14 Sep 2012 13:52:58 GMT IMS has added claims data to its real-world evidence (RWE) platform, but can it satisfy industry's demand for RWE as well as a payer can? MMM Double Helix, a healthcare consultancy that operates across three continents, was bought by Interpublic Group's McCann Health, the network said Monday. http://www.mmm-online.com/mccann-health-buys-global-market-research-consultancy/article/247285/ Mon, 25 Jun 2012 18:01:29 GMT Double Helix, a healthcare consultancy that operates across three continents, was bought by Interpublic Group's McCann Health, the network said Monday. MMM The drug industry is struggling with more than expiring patents and shrinking sales forces, Millennium Pharmaceuticals CEO Deborah Dunsire told industry watchers Tuesday. Rather, it's wrestling with a top-to-bottom revolution. http://www.mmm-online.com/millennium-ceo-says-industry-must-brace-for-change/article/233848/ Tue, 27 Mar 2012 15:22:43 GMT The drug industry is struggling with more than expiring patents and shrinking sales forces, Millennium Pharmaceuticals CEO Deborah Dunsire told industry watchers Tuesday. Rather, it's wrestling with a top-to-bottom revolution. MMM Responding to what it calls an "acute need" among clients for market access counsel, GfK is buying Bridgehead International, a consultancy with offices here and abroad. http://www.mmm-online.com/gfk-snags-bridgehead-in-bid-to-deepen-payer-expertise/article/230425/ Fri, 02 Mar 2012 17:00:54 GMT Responding to what it calls an "acute need" among clients for market access counsel, GfK is buying Bridgehead International, a consultancy with offices here and abroad. MMM AstraZeneca launched a home-delivery program for breast cancer drug Arimidex through PBM Express Scripts. http://www.mmm-online.com/company-news-astrazeneca-and-merck/article/228084/ Thu, 16 Feb 2012 17:52:14 GMT AstraZeneca launched a home-delivery program for breast cancer drug Arimidex through PBM Express Scripts. MMM Pfizer's Lipitor had not yet gone off patent before a trio of Senate healthcare heavyweights was firing off letters to the drugmaker assailing its efforts to conserve Lipitor share through a deal with pharmaceutical benefit managers. http://www.mmm-online.com/senators-slam-pfizer-pbm-deal-to-blunt-generic-lipitor/article/217971/ Thu, 01 Dec 2011 20:49:46 GMT Pfizer's Lipitor had not yet gone off patent before a trio of Senate healthcare heavyweights was firing off letters to the drugmaker assailing its efforts to conserve Lipitor share through a deal with pharmaceutical benefit managers. MMM Pfizer said it plans not only to keep Lipitor consumer promotions running past the brand's expiry later this month. It also aims to put an OTC version of the megablockbuster on the market at some point. http://www.mmm-online.com/pfizers-post-expiry-plan-for-lipitor-maximize-brands-sales/article/215874/ Wed, 02 Nov 2011 19:40:07 GMT Pfizer said it plans not only to keep Lipitor consumer promotions running past the brand's expiry later this month. It also aims to put an OTC version of the megablockbuster on the market at some point. MMM A little over half of US girls ages 13 to 17 have not gotten even one dose of the HPV vaccine, and among the main reasons are poor awareness and the failure of doctors to recommend vaccination, a study shows. http://www.mmm-online.com/despite-hpv-vax-ad-bonanza-low-awareness-and-slacker-docs-dog-uptake/article/214964/ Fri, 21 Oct 2011 21:09:53 GMT A little over half of US girls ages 13 to 17 have not gotten even one dose of the HPV vaccine, and among the main reasons are poor awareness and the failure of doctors to recommend vaccination, a study shows. MMM