http://www.mmm-online.com/pbms/topic/14775/ Articles tagged with PBMs from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Pharma needs to step up its sales pitch, looking beyond a drug's top attributes, to convince payers that their drugs are worth the cost. http://www.mmm-online.com/pharmas-are-from-mars-payers-are-from-venus/article/241644/ Thu, 17 May 2012 19:17:06 GMT Pharma needs to step up its sales pitch, looking beyond a drug's top attributes, to convince payers that their drugs are worth the cost. MMM AstraZeneca launched a home-delivery program for breast cancer drug Arimidex through PBM Express Scripts. http://www.mmm-online.com/company-news-astrazeneca-and-merck/article/228084/ Thu, 16 Feb 2012 17:52:14 GMT AstraZeneca launched a home-delivery program for breast cancer drug Arimidex through PBM Express Scripts. MMM Pfizer's Lipitor had not yet gone off patent before a trio of Senate healthcare heavyweights was firing off letters to the drugmaker assailing its efforts to conserve Lipitor share through a deal with pharmaceutical benefit managers. http://www.mmm-online.com/senators-slam-pfizer-pbm-deal-to-blunt-generic-lipitor/article/217971/ Thu, 01 Dec 2011 20:49:46 GMT Pfizer's Lipitor had not yet gone off patent before a trio of Senate healthcare heavyweights was firing off letters to the drugmaker assailing its efforts to conserve Lipitor share through a deal with pharmaceutical benefit managers. MMM