http://www.mmm-online.com/loyalty-program/topic/15438/ Articles tagged with Loyalty Program from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Seven weeks after Pfizer's main Lipitor patent expired in the US, the drug is down to 32% market share and at least one name-brand analyst is casting doubt on the brand's survival strategy. http://www.mmm-online.com/pfizers-lipitor-share-slips-casting-doubt-on-power-of-a-loyalty-program-to-save-the-brand/article/224726/ Wed, 25 Jan 2012 19:38:51 GMT Seven weeks after Pfizer's main Lipitor patent expired in the US, the drug is down to 32% market share and at least one name-brand analyst is casting doubt on the brand's survival strategy. MMM