http://www.mmm-online.com/major-statement/topic/15551/ Articles tagged with Major Statement from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no An FDA study looking at the power of background visuals to distract viewers from the often-ominous risk info read in the "major statement" section of TV drug ads found no evidence that consumer understanding of risk info is affected by the "emotional (affective) tone of images. http://www.mmm-online.com/fda-study-casts-doubt-on-danger-of-distracting-visuals/article/225538/ Tue, 31 Jan 2012 20:02:02 GMT An FDA study looking at the power of background visuals to distract viewers from the often-ominous risk info read in the "major statement" section of TV drug ads found no evidence that consumer understanding of risk info is affected by the "emotional (affective) tone of images. MMM