http://www.mmm-online.com/social-marketing/topic/15911/ Articles tagged with Social Marketing from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Execs told Weber Shandwick that internal hurdles such as insufficient expertise and unclear ROI measures are really what's keeping them from the social-media mix. http://www.mmm-online.com/surprise-researchers-find-medlegal-isnt-social-medias-enemy/article/298993/ Mon, 17 Jun 2013 15:59:35 GMT Execs told Weber Shandwick that internal hurdles such as insufficient expertise and unclear ROI measures are really what's keeping them from the social-media mix. MMM Gwee, who pioneered pharma social media at Vertex before moving onto the agency side, is tasked with integrating digital and social strategies across the marketing and PR network's 14 agencies. http://www.mmm-online.com/social-media-guru-gwee-joins-chandler-chicco/article/287102/ Tue, 02 Apr 2013 14:08:54 GMT Gwee, who pioneered pharma social media at Vertex before moving onto the agency side, is tasked with integrating digital and social strategies across the marketing and PR network's 14 agencies. MMM Google's latest YouTube update aims to make its Channels more social, and even as the company has given its pharma clients an extra month to hold on to their old page designs, the new format is inspiring anxiety among drug firms and medical agencies. http://www.mmm-online.com/youtubes-channels-reboot-gives-pharmas-pause/article/286156/ Tue, 26 Mar 2013 20:09:12 GMT Google's latest YouTube update aims to make its Channels more social, and even as the company has given its pharma clients an extra month to hold on to their old page designs, the new format is inspiring anxiety among drug firms and medical agencies. MMM The Mondays Campaign is expanding its smoking cessation efforts to include social media outreach. Program director Cherry Dumaual tells MM&M social media helps quitters know someone has their back. http://www.mmm-online.com/campaign-offers-smokers-52-inspirations-to-quit/article/273152/ Tue, 18 Dec 2012 18:57:38 GMT The Mondays Campaign is expanding its smoking cessation efforts to include social media outreach. Program director Cherry Dumaual tells MM&M social media helps quitters know someone has their back. MMM A new app from ViroPharma seeks to leverage a social forum to both raise awareness of a rare disease and provide access to important disease and treatment information. http://www.mmm-online.com/groundbreaking-facebook-app-aims-to-track-rare-diseases-impact-on-families/article/243248/ Tue, 29 May 2012 19:03:05 GMT A new app from ViroPharma seeks to leverage a social forum to both raise awareness of a rare disease and provide access to important disease and treatment information. MMM A new algorithm gives Diabetes Nest a higher level of Tweet curation. The architect notes this doesn't mean the feed will be about glucose levels and adherence. http://www.mmm-online.com/best-of-algorithm-brings-curation-to-diabetes-nest/article/234304/ Wed, 04 Apr 2012 20:56:00 GMT A new algorithm gives Diabetes Nest a higher level of Tweet curation. The architect notes this doesn't mean the feed will be about glucose levels and adherence. MMM There have been multiple promises by pharma to change its sales and marketing approach. Booz & Co. partner Danielle Rollmann says the time for promises is over, and action needs to happen, particularly in the digital space. Now. http://www.mmm-online.com/the-pharma-revolution-will-be-digital-with-new-targets-study/article/233181/ Thu, 22 Mar 2012 14:13:03 GMT There have been multiple promises by pharma to change its sales and marketing approach. Booz & Co. partner Danielle Rollmann says the time for promises is over, and action needs to happen, particularly in the digital space. Now. MMM