http://www.mmm-online.com/copay-cards/topic/15946/ Articles tagged with Co-Pay Cards from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no The National Coalition on Health Care took aim at co-pay cards and coupons with a report suggesting that they might push 2 million US seniors to opt for more expensive branded drugs over generics. http://www.mmm-online.com/co-pay-cards-and-coupons-sway-2-million-us-seniors-study-says/article/237128/ Wed, 18 Apr 2012 18:40:16 GMT The National Coalition on Health Care took aim at co-pay cards and coupons with a report suggesting that they might push 2 million US seniors to opt for more expensive branded drugs over generics. MMM Last year, a wave of new products brought the industry succor as it awaits the full impact of the patent cliff on blockbuster brands. But companies should brace for contraction. http://www.mmm-online.com/branded-drug-spend-up-but-slower-growth-ahead/article/235233/ Thu, 05 Apr 2012 13:00:00 GMT Last year, a wave of new products brought the industry succor as it awaits the full impact of the patent cliff on blockbuster brands. But companies should brace for contraction. MMM Consumer advocacy group Community Catalyst declared war on prescription co-pay cards and coupons, saying the sales tools are nothing more than kickbacks and bribes. http://www.mmm-online.com/co-pay-cards-come-under-fire/article/231284/ Thu, 08 Mar 2012 21:21:32 GMT Consumer advocacy group Community Catalyst declared war on prescription co-pay cards and coupons, saying the sales tools are nothing more than kickbacks and bribes. MMM Co-pay cards have proliferated, undermining payer benefit plans. Now, insurers are striking back against the cards. http://www.mmm-online.com/co-pay-cards-house-of-cards/article/228686/ Thu, 01 Mar 2012 05:00:00 GMT Co-pay cards have proliferated, undermining payer benefit plans. Now, insurers are striking back against the cards. MMM