http://www.mmm-online.com/digital-marketing/topic/16020/ Articles tagged with Digital Marketing from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Merck came late to the iPad party, but the company has made up the distance by releasing a global template for details using the device. http://www.mmm-online.com/with-ipad-push-merck-gets-global-right/article/295046/ Mon, 27 May 2013 19:54:45 GMT Merck came late to the iPad party, but the company has made up the distance by releasing a global template for details using the device. MMM Pharmas need to start fine-tuning paid search and producing "liquid content" that moves fluidly between screens, said Google's David Blair at our first MM&M Skill Sets Live session http://www.mmm-online.com/google-revamps-scramble-the-seo-playbook/article/294753/ Fri, 24 May 2013 15:24:24 GMT Pharmas need to start fine-tuning paid search and producing "liquid content" that moves fluidly between screens, said Google's David Blair at our first MM&M Skill Sets Live session MMM Pharmas are spending far less on reprints and far more on digital promotion to physicians and other healthcare professionals, according to a healthcare media buying specialist. http://www.mmm-online.com/pharmas-dial-back-reprints-spend-floor-it-on-digital-to-reach-hcps/article/294121/ Mon, 20 May 2013 18:25:25 GMT Pharmas are spending far less on reprints and far more on digital promotion to physicians and other healthcare professionals, according to a healthcare media buying specialist. MMM Gwee, who pioneered pharma social media at Vertex before moving onto the agency side, is tasked with integrating digital and social strategies across the marketing and PR network's 14 agencies. http://www.mmm-online.com/social-media-guru-gwee-joins-chandler-chicco/article/287102/ Tue, 02 Apr 2013 14:08:54 GMT Gwee, who pioneered pharma social media at Vertex before moving onto the agency side, is tasked with integrating digital and social strategies across the marketing and PR network's 14 agencies. MMM At first blush, Accenture's survey of pharma execs looks like more bad news for sales forces, but the firm tells MM&M that the sales overhauls are about more than reducing headcounts. http://www.mmm-online.com/note-to-sales-dont-panic-when-reading-these-numbers/article/286435/ Thu, 28 Mar 2013 15:32:39 GMT At first blush, Accenture's survey of pharma execs looks like more bad news for sales forces, but the firm tells MM&M that the sales overhauls are about more than reducing headcounts. MMM Epocrates, now under new management, has jettisoned its QuickRecruit offering as it focuses its market research business on pharmas. http://www.mmm-online.com/epocrates-narrows-market-research-to-target-pharmas/article/285470/ Thu, 21 Mar 2013 17:55:10 GMT Epocrates, now under new management, has jettisoned its QuickRecruit offering as it focuses its market research business on pharmas. MMM Deploying digital frameworks across large pharmaceutical organizations is a tricky business the world over, as execs convening in Barcelona can tell you. Securing local buy-in is essential to a successful multichannel roll-out. http://www.mmm-online.com/think-local-deploy-globally/article/285301/ Wed, 20 Mar 2013 19:43:15 GMT Deploying digital frameworks across large pharmaceutical organizations is a tricky business the world over, as execs convening in Barcelona can tell you. Securing local buy-in is essential to a successful multichannel roll-out. MMM It's not even in beta yet, but Facebook's Graph Search is sending tremors through the advertising landscape. For pharmas, the arrival of social search promises great opportunity -- and many perils. http://www.mmm-online.com/facebook-search-looks-to-be-a-game-changer-for-pharma-seo/article/280124/ Tue, 12 Feb 2013 22:25:28 GMT It's not even in beta yet, but Facebook's Graph Search is sending tremors through the advertising landscape. For pharmas, the arrival of social search promises great opportunity -- and many perils. MMM From tech shifts to talent, and from emerging markets to engaging with social media, agency execs offer their predictions for what the New Year will bring. http://www.mmm-online.com/pharmas-ipad-emerging-markets-strategies-to-get-2nd-look-in-2013-agency-execs-predict/article/274051/ Thu, 27 Dec 2012 14:19:40 GMT From tech shifts to talent, and from emerging markets to engaging with social media, agency execs offer their predictions for what the New Year will bring. MMM Pharma's med/legal/regulatory (MLR) teams, managers of risk and so often the scapegoats for creating roadblocks to digital innovation, were discussed in a much friendlier light by digital marketers at last week's ExL Digital Pharma East conference in Philadelphia. http://www.mmm-online.com/pharma-execs-mlr-teams-are-friendlier-on-digital/article/264723/ Mon, 22 Oct 2012 19:31:23 GMT Pharma's med/legal/regulatory (MLR) teams, managers of risk and so often the scapegoats for creating roadblocks to digital innovation, were discussed in a much friendlier light by digital marketers at last week's ExL Digital Pharma East conference in Philadelphia. MMM