http://www.mmm-online.com/data--analytics/topic/16614/ Articles tagged with Data & Analytics from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no The head of the European Medicines Agency has said it's a matter of how, not if, the body will mandate publication of clinical trials data—and that has pharmas on both sides of the Atlantic sweating the potential implications for global competitiveness. http://www.mmm-online.com/european-regulators-to-publish-clinical-trials-data/article/270042/ Tue, 27 Nov 2012 20:24:39 GMT The head of the European Medicines Agency has said it's a matter of how, not if, the body will mandate publication of clinical trials data—and that has pharmas on both sides of the Atlantic sweating the potential implications for global competitiveness. MMM Seattle-based Appature has signed up several healthcare marketing agencies and business service firms to use its cloud-based relationship marketing platform. http://www.mmm-online.com/saas-firm-signs-up-agencies-others-to-analyticsrm-platform/article/265327/ Thu, 25 Oct 2012 15:54:13 GMT Seattle-based Appature has signed up several healthcare marketing agencies and business service firms to use its cloud-based relationship marketing platform. MMM Pharma companies are starting down the Big Data path but are trying to identify the business questions best suited to new analytic techniques. http://www.mmm-online.com/life-science-firms-wade-into-big-data/article/264899/ Tue, 23 Oct 2012 14:59:13 GMT Pharma companies are starting down the Big Data path but are trying to identify the business questions best suited to new analytic techniques. MMM IMS has added claims data to its real-world evidence (RWE) platform, but can it satisfy industry's demand for RWE as well as a payer can? http://www.mmm-online.com/ims-pitches-expanded-real-world-evidence-platform-to-pharma/article/259001/ Fri, 14 Sep 2012 13:52:58 GMT IMS has added claims data to its real-world evidence (RWE) platform, but can it satisfy industry's demand for RWE as well as a payer can? MMM