http://www.mmm-online.com/measurability/topic/17197/ Articles tagged with Measurability from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no What changes in marketing or audience viewing habits might impact pharma's media investment this year? Media buyers weigh in on the hot channel trends. http://www.mmm-online.com/growth-in-devices-online-video-to-drive-media-this-year-buyers-say/article/274880/ Fri, 04 Jan 2013 17:25:20 GMT What changes in marketing or audience viewing habits might impact pharma's media investment this year? Media buyers weigh in on the hot channel trends. MMM Statistics show medical professionals are migrating toward iPads. Now, one medical journal publisher says, advertisers have followed. http://www.mmm-online.com/new-ad-model-fosters-pharmas-leap-to-digital-publisher-finds/article/252055/ Thu, 26 Jul 2012 16:38:28 GMT Statistics show medical professionals are migrating toward iPads. Now, one medical journal publisher says, advertisers have followed. MMM