http://www.mmm-online.com/trust/topic/17552/ Articles tagged with Trust from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Physician trust in pharmaceutical brands is driven by an emotional connection as well as functional attributes and perceptions of the manufacturer, said Harris Interactive, which found Advair, Spiriva and Mirena to be tops in their categories with doctors. http://www.mmm-online.com/docs-cozy-up-to-brands-that-bring-unique-benefits-thought-leader-backing/article/277064/ Tue, 22 Jan 2013 20:40:10 GMT Physician trust in pharmaceutical brands is driven by an emotional connection as well as functional attributes and perceptions of the manufacturer, said Harris Interactive, which found Advair, Spiriva and Mirena to be tops in their categories with doctors. MMM Viagra and Cialis took top honors for most trusted pharmaceutical brands in a poll of physicians. http://www.mmm-online.com/docs-trust-ed-drugs-above-all-go-with-their-emotions-when-prescribing/article/240079/ Tue, 08 May 2012 13:00:00 GMT Viagra and Cialis took top honors for most trusted pharmaceutical brands in a poll of physicians. MMM