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        <title>Articles tagged with Payers from Medical Marketing and Media</title>
        <link>http://www.mmm-online.com/payers/topic/17978/</link>
        <description>Articles tagged with Payers from Medical Marketing and Media</description>
        <itunes:author>MMM</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
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            <itunes:name></itunes:name>
            <itunes:email>mmmsubs@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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          <title>Company news: AstraZeneca, Novartis, Teva</title>
          <description>AstaZeneca avoids a Lipitor moment, FDA approves Novartis med for Cushing&apos;s, and Teva ventures into South Korea. Plus: a closer look at health exchanges</description>
          <link>http://www.mmm-online.com/company-news-astrazeneca-novartis-teva/article/272860/</link>
          <pubDate>Mon, 17 Dec 2012 17:17:53 GMT</pubDate>
          <itunes:summary>AstaZeneca avoids a Lipitor moment, FDA approves Novartis med for Cushing&apos;s, and Teva ventures into South Korea. Plus: a closer look at health exchanges</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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        <item>
          <title>Lilly sales dip 11% as diabetes drugs feel payer pressure</title>
          <description>Price increases and belt-tightening helped prop up Eli Lilly&apos;s third quarter, but loss of formulary positioning on two key products hurt sales.</description>
          <link>http://www.mmm-online.com/lilly-sales-dip-11-as-diabetes-drugs-feel-payer-pressure/article/265184/</link>
          <pubDate>Wed, 24 Oct 2012 16:23:21 GMT</pubDate>
          <itunes:summary>Price increases and belt-tightening helped prop up Eli Lilly&apos;s third quarter, but loss of formulary positioning on two key products hurt sales.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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        <item>
          <title>IMS pitches expanded real-world evidence platform to pharma</title>
          <description>IMS has added claims data to its real-world evidence (RWE) platform, but can it satisfy industry&apos;s demand for RWE as well as a payer can?</description>
          <link>http://www.mmm-online.com/ims-pitches-expanded-real-world-evidence-platform-to-pharma/article/259001/</link>
          <pubDate>Fri, 14 Sep 2012 13:52:58 GMT</pubDate>
          <itunes:summary>IMS has added claims data to its real-world evidence (RWE) platform, but can it satisfy industry&apos;s demand for RWE as well as a payer can?</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>McCann Health buys global market research consultancy</title>
          <description>Double Helix, a healthcare consultancy that operates across three continents, was bought by Interpublic Group&apos;s McCann Health, the network said Monday.</description>
          <link>http://www.mmm-online.com/mccann-health-buys-global-market-research-consultancy/article/247285/</link>
          <pubDate>Mon, 25 Jun 2012 18:01:29 GMT</pubDate>
          <itunes:summary>Double Helix, a healthcare consultancy that operates across three continents, was bought by Interpublic Group&apos;s McCann Health, the network said Monday.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Pharmas are from Mars, Payers are from Venus</title>
          <description>Pharma needs to step up its sales pitch, looking beyond a drug&apos;s top attributes, to convince payers that their drugs are worth the cost.</description>
          <link>http://www.mmm-online.com/pharmas-are-from-mars-payers-are-from-venus/article/241644/</link>
          <pubDate>Thu, 17 May 2012 19:17:06 GMT</pubDate>
          <itunes:summary>Pharma needs to step up its sales pitch, looking beyond a drug&apos;s top attributes, to convince payers that their drugs are worth the cost.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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