http://www.mmm-online.com/media/topic/198/ Articles tagged with Media from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Doctors call out Novartis on drug prices; Aubagio shows strong top-line data in trials; and overseas docs increasingly turn to digital. http://www.mmm-online.com/business-briefs-docs-question-gleevec-price-sanofi-pill-may-delay-ms-onset/article/290560/ Thu, 25 Apr 2013 17:17:27 GMT Doctors call out Novartis on drug prices; Aubagio shows strong top-line data in trials; and overseas docs increasingly turn to digital. MMM Industry observances of Rare Disease Awareness Day are getting more elaborate of late—perhaps not solely for altruistic reasons, as a third of NMEs approved by FDA over the past five years were for the treatment of rare diseases. http://www.mmm-online.com/rare-disease-awareness-more-than-just-a-day-for-pharmas/article/282345/ Thu, 28 Feb 2013 17:28:50 GMT Industry observances of Rare Disease Awareness Day are getting more elaborate of late—perhaps not solely for altruistic reasons, as a third of NMEs approved by FDA over the past five years were for the treatment of rare diseases. MMM Allergan's 2013 outlook scores points with at least one analyst, Amgen is laying off 160 staff, and Wiley renews a publishing relationship. http://www.mmm-online.com/business-briefs-allergan-amgen-wiley/article/279080/ Tue, 05 Feb 2013 17:22:35 GMT Allergan's 2013 outlook scores points with at least one analyst, Amgen is laying off 160 staff, and Wiley renews a publishing relationship. MMM Healthcare PR giant Dan Edelman dies; Pfizer says 'no comment' on breakup speculation; Publicis Healthcare snags a new SVP; Lippincott gives nurses a new drug diagnosis tool. http://www.mmm-online.com/company-news-edelman-pfizer-publicis-lippincott/article/276089/ Tue, 15 Jan 2013 17:15:17 GMT Healthcare PR giant Dan Edelman dies; Pfizer says 'no comment' on breakup speculation; Publicis Healthcare snags a new SVP; Lippincott gives nurses a new drug diagnosis tool. MMM Publicis Healthcare Communications Group is retooling its media offering, placing media talent at each of its shops and creating a centralized media hub for execution. http://www.mmm-online.com/publicis-aims-to-up-its-healthcare-media-game/article/275130/ Mon, 07 Jan 2013 18:36:32 GMT Publicis Healthcare Communications Group is retooling its media offering, placing media talent at each of its shops and creating a centralized media hub for execution. MMM What changes in marketing or audience viewing habits might impact pharma's media investment this year? Media buyers weigh in on the hot channel trends. http://www.mmm-online.com/growth-in-devices-online-video-to-drive-media-this-year-buyers-say/article/274880/ Fri, 04 Jan 2013 17:25:20 GMT What changes in marketing or audience viewing habits might impact pharma's media investment this year? Media buyers weigh in on the hot channel trends. MMM The amount of revenue pharma leaves on the table due to non-adherence is much more than previously thought, a new study suggests. http://www.mmm-online.com/company-news-capgemini-healthprize-and-warc-international/article/269823/ Mon, 26 Nov 2012 20:24:21 GMT The amount of revenue pharma leaves on the table due to non-adherence is much more than previously thought, a new study suggests. MMM Studies show that printed pieces still hold sway in the industry. http://www.mmm-online.com/print-still-not-dead/article/269366/ Wed, 21 Nov 2012 15:27:57 GMT Studies show that printed pieces still hold sway in the industry. MMM For the big mainline ad agencies, the recent creative consolidations at Pfizer and Johnson & Johnson are a big deal, but to their medical agency subsidiaries, they mostly represent a codification of where things stood to begin with. http://www.mmm-online.com/pfizer-jj-creative-reviews-meh-on-the-medical-side/article/265644/ Fri, 26 Oct 2012 20:10:41 GMT For the big mainline ad agencies, the recent creative consolidations at Pfizer and Johnson & Johnson are a big deal, but to their medical agency subsidiaries, they mostly represent a codification of where things stood to begin with. MMM The advent of new ad-unit lengths is bringing drugmakers much-needed relief from the high cost of advertising on television. http://www.mmm-online.com/pharma-finds-happy-medium-in-90-sec-tv-spot/article/261219/ Fri, 28 Sep 2012 13:37:31 GMT The advent of new ad-unit lengths is bringing drugmakers much-needed relief from the high cost of advertising on television. MMM