http://www.mmm-online.com/marketing--communications/topic/200/ Articles tagged with Marketing & Communications from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Marketing partner Transcept pulled 90 sales reps and Purdue closed out the majority of its DTC outreach in March. http://www.mmm-online.com/purdue-puts-intermezzo-dtc-to-bed/article/293546/ Thu, 16 May 2013 20:36:00 GMT Marketing partner Transcept pulled 90 sales reps and Purdue closed out the majority of its DTC outreach in March. MMM Jolie takes on cancer awareness role, researchers identify another adherence gap, Sanofi gets slapped for scare tactics, Teva may compete for Adcock, AbbVie R&D chief leaves http://www.mmm-online.com/business-briefs-angelina-jolie-adherence-sanofi-teva-abbvie/article/293341/ Tue, 14 May 2013 18:54:50 GMT Jolie takes on cancer awareness role, researchers identify another adherence gap, Sanofi gets slapped for scare tactics, Teva may compete for Adcock, AbbVie R&D chief leaves MMM Quarterly reports show that that the weight loss category remains a cool one, but studies indicate that even the best marketing plan will have to overcome payer and pricing issues. http://www.mmm-online.com/orexigen-vivus-remain-in-weight-loss-limbo/article/292704/ Thu, 09 May 2013 18:03:25 GMT Quarterly reports show that that the weight loss category remains a cool one, but studies indicate that even the best marketing plan will have to overcome payer and pricing issues. MMM The first drug for morning sickness in thirty years enters the market this month. http://www.mmm-online.com/duchesnay-returns-morning-sickness-drug-to-us-market/article/291376/ Wed, 01 May 2013 16:12:39 GMT The first drug for morning sickness in thirty years enters the market this month. MMM Analysts write expanded Qsymia distribution will do little to boost sales if payers are not on board. http://www.mmm-online.com/analysts-on-qsymia-show-me-the-payers/article/289207/ Wed, 17 Apr 2013 16:02:11 GMT Analysts write expanded Qsymia distribution will do little to boost sales if payers are not on board. MMM A study finds sales reps find time to talk benefits, but not risks, even when touting black-box drugs; FCC has named its new mHealth director; pharma scaled back its food budgets last year; and AMSA says 18 med schools now ban faculty from speakers bureau participation http://www.mmm-online.com/business-briefs-reps-mum-on-adverse-events-fccs-new-mhealth-director-med-schools-tighten-speaking-limits/article/288466/ Thu, 11 Apr 2013 18:05:09 GMT A study finds sales reps find time to talk benefits, but not risks, even when touting black-box drugs; FCC has named its new mHealth director; pharma scaled back its food budgets last year; and AMSA says 18 med schools now ban faculty from speakers bureau participation MMM An ePharma Summit panel of physicians takes the sheen off new marketing initiatives by telling pharmas they find them useless. http://www.mmm-online.com/docs-to-pharma-marketers-youre-not-getting-it/article/283370/ Thu, 07 Mar 2013 16:13:40 GMT An ePharma Summit panel of physicians takes the sheen off new marketing initiatives by telling pharmas they find them useless. MMM Orexigen slashed its clinical trial recruitment period by 14 months using marketing tactics associated with retail. http://www.mmm-online.com/orexigen-rethinks-clinical-trial-recruitment/article/277478/ Thu, 24 Jan 2013 18:58:38 GMT Orexigen slashed its clinical trial recruitment period by 14 months using marketing tactics associated with retail. MMM The company's first-ever road show has stimulated sales for its new ClinicalKey reference tool, grabbing the attention of time-harried doctors for as long as 30 minutes during the workday. http://www.mmm-online.com/elsevier-samples-experiential-marketing/article/270780/ Mon, 03 Dec 2012 17:17:49 GMT The company's first-ever road show has stimulated sales for its new ClinicalKey reference tool, grabbing the attention of time-harried doctors for as long as 30 minutes during the workday. MMM The drugmakers bring in a life coach to help COPD patients cope. http://www.mmm-online.com/bi-pfizer-find-new-way-to-reach-copd-patients/article/268959/ Tue, 20 Nov 2012 14:00:00 GMT The drugmakers bring in a life coach to help COPD patients cope. MMM