http://www.mmm-online.com/advertising/topic/207/ Articles tagged with Advertising from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no An Everyday Health-Twitter collaboration will deliver targeted promoted Tweets with health news, seasonal and lifestyle info http://www.mmm-online.com/twitter-everyday-health-deal-means-targeted-tweets/article/297341/ Tue, 11 Jun 2013 18:58:28 GMT An Everyday Health-Twitter collaboration will deliver targeted promoted Tweets with health news, seasonal and lifestyle info MMM Healthcare critics continue to spend on anti-ACA ads; Janssen plunges into the microbiome; Lilly gets adult ADHD indication in UK; Sanofi pulls two drugs; and Aveo lays off 140. http://www.mmm-online.com/business-briefs-kantar-media-janssen-eli-lilly-boehringer-ingelheim-sanofi-aveo/article/296505/ Wed, 05 Jun 2013 17:47:38 GMT Healthcare critics continue to spend on anti-ACA ads; Janssen plunges into the microbiome; Lilly gets adult ADHD indication in UK; Sanofi pulls two drugs; and Aveo lays off 140. MMM Marketing partner Transcept pulled 90 sales reps and Purdue closed out the majority of its DTC outreach in March. http://www.mmm-online.com/purdue-puts-intermezzo-dtc-to-bed/article/293546/ Thu, 16 May 2013 20:36:00 GMT Marketing partner Transcept pulled 90 sales reps and Purdue closed out the majority of its DTC outreach in March. MMM The new survey will study whether patients understand how efficacy is calculated and experiment with ways to make communications clearer. http://www.mmm-online.com/fda-gut-checks-dtc-clarity/article/293327/ Tue, 14 May 2013 17:50:23 GMT The new survey will study whether patients understand how efficacy is calculated and experiment with ways to make communications clearer. MMM The CEO's unexpected departure is part of the health information brand's latest changes. On the table: possible acquisitions. In progress: a new federal contract and new website content. Ignored: if the company wants to be bought. http://www.mmm-online.com/webmd-on-the-hunt-for-new-business/article/292516/ Wed, 08 May 2013 16:41:36 GMT The CEO's unexpected departure is part of the health information brand's latest changes. On the table: possible acquisitions. In progress: a new federal contract and new website content. Ignored: if the company wants to be bought. MMM IndyCar's first licensed driver heads up a diabetes awareness campaign that focuses on community—both online and in real life. http://www.mmm-online.com/charlie-kimball-talks-novo-racing-with-insulin/article/289037/ Tue, 16 Apr 2013 16:20:43 GMT IndyCar's first licensed driver heads up a diabetes awareness campaign that focuses on community—both online and in real life. MMM Executives from big pharma pulled few punches on the opening day of eyeforpharma's Barcelona 2013 conference, lambasting their industry for its failure to adequately serve patients and develop enough innovative products. http://www.mmm-online.com/in-barcelona-navel-gazing-pharmas-find-patient-engagement-lacking/article/285094/ Tue, 19 Mar 2013 20:22:15 GMT Executives from big pharma pulled few punches on the opening day of eyeforpharma's Barcelona 2013 conference, lambasting their industry for its failure to adequately serve patients and develop enough innovative products. MMM Pharma pared back its ad spend in 2012, a baby born HIV-positive is virus-free two-and-a-half years later, and Boston Children's Hospital is making its own apps. http://www.mmm-online.com/business-briefs-pharmas-ad-spend-baby-sheds-hiv-status/article/282875/ Mon, 04 Mar 2013 17:00:05 GMT Pharma pared back its ad spend in 2012, a baby born HIV-positive is virus-free two-and-a-half years later, and Boston Children's Hospital is making its own apps. MMM A comprehensive survey of the scientific literature on direct-to-consumer advertising of prescription drugs reads more like the industry's case for DTC than you might expect—with a few big caveats. http://www.mmm-online.com/meta-survey-suggests-favorable-riskbenefit-profile-for-dtc-ads/article/281989/ Tue, 26 Feb 2013 20:26:16 GMT A comprehensive survey of the scientific literature on direct-to-consumer advertising of prescription drugs reads more like the industry's case for DTC than you might expect—with a few big caveats. MMM Takeda's 1,800 field reps are getting a new tool, Google changes its AdWords program. http://www.mmm-online.com/business-briefs-takeda-google-lundbeck-elan-teva/article/279573/ Thu, 07 Feb 2013 19:30:36 GMT Takeda's 1,800 field reps are getting a new tool, Google changes its AdWords program. MMM