http://www.mmm-online.com/professional/topic/208/ Articles tagged with Professional from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no The CEO's unexpected departure is part of the health information brand's latest changes. On the table: possible acquisitions. In progress: a new federal contract and new website content. Ignored: if the company wants to be bought. http://www.mmm-online.com/webmd-on-the-hunt-for-new-business/article/292516/ Wed, 08 May 2013 16:41:36 GMT The CEO's unexpected departure is part of the health information brand's latest changes. On the table: possible acquisitions. In progress: a new federal contract and new website content. Ignored: if the company wants to be bought. MMM Doctors call out Novartis on drug prices; Aubagio shows strong top-line data in trials; and overseas docs increasingly turn to digital. http://www.mmm-online.com/business-briefs-docs-question-gleevec-price-sanofi-pill-may-delay-ms-onset/article/290560/ Thu, 25 Apr 2013 17:17:27 GMT Doctors call out Novartis on drug prices; Aubagio shows strong top-line data in trials; and overseas docs increasingly turn to digital. MMM Allergan's 2013 outlook scores points with at least one analyst, Amgen is laying off 160 staff, and Wiley renews a publishing relationship. http://www.mmm-online.com/business-briefs-allergan-amgen-wiley/article/279080/ Tue, 05 Feb 2013 17:22:35 GMT Allergan's 2013 outlook scores points with at least one analyst, Amgen is laying off 160 staff, and Wiley renews a publishing relationship. MMM The most effective journal ads of the year included executions for Pradaxa, Humira and Conceptus' Essure Procedure, according to the Doctors' Choice Study. http://www.mmm-online.com/pradaxa-dominates-doc-poll-of-most-effective-journal-ads/article/277907/ Mon, 28 Jan 2013 20:54:21 GMT The most effective journal ads of the year included executions for Pradaxa, Humira and Conceptus' Essure Procedure, according to the Doctors' Choice Study. MMM Physician trust in pharmaceutical brands is driven by an emotional connection as well as functional attributes and perceptions of the manufacturer, said Harris Interactive, which found Advair, Spiriva and Mirena to be tops in their categories with doctors. http://www.mmm-online.com/docs-cozy-up-to-brands-that-bring-unique-benefits-thought-leader-backing/article/277064/ Tue, 22 Jan 2013 20:40:10 GMT Physician trust in pharmaceutical brands is driven by an emotional connection as well as functional attributes and perceptions of the manufacturer, said Harris Interactive, which found Advair, Spiriva and Mirena to be tops in their categories with doctors. MMM The alumna of Bayer's crop, medical and diabetes units is taking on the title of group worldwide chairman, which comes with oversight of the global supply chain, IT and the troubled consumer unit. http://www.mmm-online.com/bayers-sandra-peterson-jumps-to-jj-takes-on-consumer/article/258905/ Thu, 13 Sep 2012 18:13:51 GMT The alumna of Bayer's crop, medical and diabetes units is taking on the title of group worldwide chairman, which comes with oversight of the global supply chain, IT and the troubled consumer unit. MMM Statistics show medical professionals are migrating toward iPads. Now, one medical journal publisher says, advertisers have followed. http://www.mmm-online.com/new-ad-model-fosters-pharmas-leap-to-digital-publisher-finds/article/252055/ Thu, 26 Jul 2012 16:38:28 GMT Statistics show medical professionals are migrating toward iPads. Now, one medical journal publisher says, advertisers have followed. MMM Could an online quiz be the future of continuing medical education? In a twist on the "edu-gaming" phenomenon, Cleveland Clinic and physician site MDLinx aim to answer that question with The Smartest Doc, a daily one-minute quiz that aims to keep doctors up to date on the medical literature by appealing to their competitive spirit. http://www.mmm-online.com/with-online-doctor-quiz-edugaming-dons-lab-coat/article/234937/ Tue, 03 Apr 2012 13:36:59 GMT Could an online quiz be the future of continuing medical education? In a twist on the "edu-gaming" phenomenon, Cleveland Clinic and physician site MDLinx aim to answer that question with The Smartest Doc, a daily one-minute quiz that aims to keep doctors up to date on the medical literature by appealing to their competitive spirit. MMM Sermo is searching for a CEO and a medical advisory board since the physician online community's founder, Dr. Daniel Palestrant, and chief medical officer, Dr. Adam Sharp, left in November to launch a new startup called Par8o. http://www.mmm-online.com/sermo-looks-for-new-leadersand-profitability/article/232903/ Tue, 20 Mar 2012 17:31:56 GMT Sermo is searching for a CEO and a medical advisory board since the physician online community's founder, Dr. Daniel Palestrant, and chief medical officer, Dr. Adam Sharp, left in November to launch a new startup called Par8o. MMM Over the last four years, drugmakers have slashed support for samples as they rethink what once was an essential part of their marketing mix. http://www.mmm-online.com/samples-no-longer-hold-sway-in-pharma-marketing-mix-study/article/228680/ Tue, 21 Feb 2012 21:14:31 GMT Over the last four years, drugmakers have slashed support for samples as they rethink what once was an essential part of their marketing mix. MMM