http://www.mmm-online.com/consumer/topic/209/ Articles tagged with Consumer from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Bridgette Heller, Merck EVP and president of its consumer care division, adjured life-sci managers to enable women to unleash the full power of their knowledge and ideas to drive growth in the business. http://www.mmm-online.com/mercks-heller-on-how-to-get-more-women-into-the-c-suite/article/293326/ Tue, 14 May 2013 17:51:44 GMT Bridgette Heller, Merck EVP and president of its consumer care division, adjured life-sci managers to enable women to unleash the full power of their knowledge and ideas to drive growth in the business. MMM Two studies released show that the story behind lower consumer healthspend isn't about generics improving health. http://www.mmm-online.com/studies-show-cheaper-drugs-dont-add-up-to-greater-use/article/292626/ Thu, 09 May 2013 16:09:46 GMT Two studies released show that the story behind lower consumer healthspend isn't about generics improving health. MMM The CEO's unexpected departure is part of the health information brand's latest changes. On the table: possible acquisitions. In progress: a new federal contract and new website content. Ignored: if the company wants to be bought. http://www.mmm-online.com/webmd-on-the-hunt-for-new-business/article/292516/ Wed, 08 May 2013 16:41:36 GMT The CEO's unexpected departure is part of the health information brand's latest changes. On the table: possible acquisitions. In progress: a new federal contract and new website content. Ignored: if the company wants to be bought. MMM The FDA wants to know how physician attitudes towards direct-to-consumer advertising have evolved since the agency last asked them, in 2002. If a snap poll by CMI/Compas is any indication, drug companies probably won't like the answers. http://www.mmm-online.com/docs-havent-mellowed-on-dtc-snap-poll-suggests/article/291567/ Wed, 01 May 2013 18:18:45 GMT The FDA wants to know how physician attitudes towards direct-to-consumer advertising have evolved since the agency last asked them, in 2002. If a snap poll by CMI/Compas is any indication, drug companies probably won't like the answers. MMM The first drug for morning sickness in thirty years enters the market this month. http://www.mmm-online.com/duchesnay-returns-morning-sickness-drug-to-us-market/article/291376/ Wed, 01 May 2013 16:12:39 GMT The first drug for morning sickness in thirty years enters the market this month. MMM Health-seeking consumers continue social-media push; Scioderm scores FDA's "Breakthrough" designation for bullosa agent; and GSK files NDA for airway treatment. http://www.mmm-online.com/business-briefs-manhattan-research-kpmg-scioderm-and-gsk/article/291222/ Tue, 30 Apr 2013 16:48:24 GMT Health-seeking consumers continue social-media push; Scioderm scores FDA's "Breakthrough" designation for bullosa agent; and GSK files NDA for airway treatment. MMM Welcome to the ambivalent world of healthcare, where confusion reigns as shifts in science and guidelines seemingly raise more questions than they answer. http://www.mmm-online.com/consumers-must-make-own-choices-as-health-guidelines-change/article/289607/ Fri, 19 Apr 2013 16:06:11 GMT Welcome to the ambivalent world of healthcare, where confusion reigns as shifts in science and guidelines seemingly raise more questions than they answer. MMM IndyCar's first licensed driver heads up a diabetes awareness campaign that focuses on community—both online and in real life. http://www.mmm-online.com/charlie-kimball-talks-novo-racing-with-insulin/article/289037/ Tue, 16 Apr 2013 16:20:43 GMT IndyCar's first licensed driver heads up a diabetes awareness campaign that focuses on community—both online and in real life. MMM CEO Alex Gorsky said OTC brands are coming back. Meanwhile, pharmaceutical sales provided ballast to the year's numbers. http://www.mmm-online.com/jj-otc-sales-slipped-3-in-2012-worldwide/article/277043/ Tue, 22 Jan 2013 18:19:42 GMT CEO Alex Gorsky said OTC brands are coming back. Meanwhile, pharmaceutical sales provided ballast to the year's numbers. MMM Bayer HealthCare inked a deal to swallow vitamin and supplement company Schiff Nutrition International, in a transaction valued at about $1.2 billion. http://www.mmm-online.com/bayer-lands-airborne-marketer-schiff-in-12b-buy/article/266571/ Thu, 01 Nov 2012 17:02:51 GMT Bayer HealthCare inked a deal to swallow vitamin and supplement company Schiff Nutrition International, in a transaction valued at about $1.2 billion. MMM