http://www.mmm-online.com/roi/topic/2095/ Articles tagged with ROI from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Pfizer launched ten mobile sites in four months last year by tackling tough problems early and building a template for all its brands. http://www.mmm-online.com/pfizer-speeds-mobile-site-development-with-container/article/282066/ Wed, 27 Feb 2013 15:00:37 GMT Pfizer launched ten mobile sites in four months last year by tackling tough problems early and building a template for all its brands. MMM Researchers said the industry closed 2012 with a mixed bag of results. The upside: more approvals than last year. The downside: projected sales for these new drugs is less. http://www.mmm-online.com/study-pharma-getting-more-drugs-approved-but-less-money-for-them/article/272925/ Mon, 17 Dec 2012 17:31:05 GMT Researchers said the industry closed 2012 with a mixed bag of results. The upside: more approvals than last year. The downside: projected sales for these new drugs is less. MMM Of the top 10 pharma companies worldwide, GlaxoSmithKline looked beyond its own pipeline for new drugs most often, signing 67 in-licensing agreements in just two years, according to a Datamonitor analysis. http://www.mmm-online.com/gsk-signed-the-most-in-license-drug-deals-in-08-09/article/168387/ Tue, 20 Apr 2010 18:27:24 GMT Of the top 10 pharma companies worldwide, GlaxoSmithKline looked beyond its own pipeline for new drugs most often, signing 67 in-licensing agreements in just two years, according to a Datamonitor analysis. MMM In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix http://www.mmm-online.com/making-marketing-dollars-count-made-to-measure/article/140897/ Wed, 15 Jul 2009 15:42:00 GMT In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix MMM