http://www.mmm-online.com/trend/topic/212/ Articles tagged with Trend from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no The advent of new ad-unit lengths is bringing drugmakers much-needed relief from the high cost of advertising on television. http://www.mmm-online.com/pharma-finds-happy-medium-in-90-sec-tv-spot/article/261219/ Fri, 28 Sep 2012 13:37:31 GMT The advent of new ad-unit lengths is bringing drugmakers much-needed relief from the high cost of advertising on television. MMM Last year, a wave of new products brought the industry succor as it awaits the full impact of the patent cliff on blockbuster brands. But companies should brace for contraction. http://www.mmm-online.com/branded-drug-spend-up-but-slower-growth-ahead/article/235233/ Thu, 05 Apr 2012 13:00:00 GMT Last year, a wave of new products brought the industry succor as it awaits the full impact of the patent cliff on blockbuster brands. But companies should brace for contraction. MMM Branded drug sales declined 0.7% to $229 billion last year, according to IMS Health, and that's having an impact on promotional spend. http://www.mmm-online.com/as-brand-revenue-shrinks-so-does-brand-promotion/article/201146/ Fri, 22 Apr 2011 15:44:00 GMT Branded drug sales declined 0.7% to $229 billion last year, according to IMS Health, and that's having an impact on promotional spend. MMM JMI Health is launching PharmQD, which aims to be something like a cross between LinkedIn and Facebook for pharmacy students, hospital and retail pharmacists, said JMI SVP, eproducts Tina Pang Mayer (pictured). http://www.mmm-online.com/facebook-for-pharmacists-to-offer-news-ce-and-community/article/138717/ Thu, 18 Jun 2009 17:14:44 GMT JMI Health is launching PharmQD, which aims to be something like a cross between LinkedIn and Facebook for pharmacy students, hospital and retail pharmacists, said JMI SVP, eproducts Tina Pang Mayer (pictured). MMM Physicians say patient compliance is getting worse, and they're hearing more requests for generic or OTC alternatives to prescribed medications as the economic malaise takes its toll, according to a PriMed survey. http://www.mmm-online.com/non-compliance-requests-for-generics-on-the-rise-says-survey/article/137590/ Thu, 28 May 2009 15:55:41 GMT Physicians say patient compliance is getting worse, and they're hearing more requests for generic or OTC alternatives to prescribed medications as the economic malaise takes its toll, according to a PriMed survey. MMM The Coalition for Healthcare Communication said it doesn't oppose ACCME's proposal to set up an independent entity for disbursal of CME funding - provided that it's not the only game in town and CME providers don't have to pay for it. http://www.mmm-online.com/coalition-flags-accme-plans/article/137355/ Fri, 22 May 2009 19:05:45 GMT The Coalition for Healthcare Communication said it doesn't oppose ACCME's proposal to set up an independent entity for disbursal of CME funding - provided that it's not the only game in town and CME providers don't have to pay for it. MMM A pair of American Medical Association committee reports urges that industry-funded CME be put on a tighter leash, but they're a far cry from the ban on commercial support called for by the AMA's Council on Ethical and Judicial Affairs a year ago. http://www.mmm-online.com/ama-ethics-group-rethinks-cme-funding/article/136813/ Thu, 14 May 2009 17:43:23 GMT A pair of American Medical Association committee reports urges that industry-funded CME be put on a tighter leash, but they're a far cry from the ban on commercial support called for by the AMA's Council on Ethical and Judicial Affairs a year ago. MMM Marketers anticipate substantial cuts in DTC spend in 2009, according to a Cegedim Dendrite survey in which 58% of respondents said they'd cut consumer ad spend this year. Last year 28% said they'd cut back on consumer advertising. http://www.mmm-online.com/dtc-spend-set-to-slide-loyalty-cards-up-says-survey/article/136714/ Wed, 13 May 2009 16:59:58 GMT Marketers anticipate substantial cuts in DTC spend in 2009, according to a Cegedim Dendrite survey in which 58% of respondents said they'd cut consumer ad spend this year. Last year 28% said they'd cut back on consumer advertising. MMM Pfizer hired onetime Gore advisor turned healthcare think tanker Gregory Simon to head its global policy efforts as the industry gears up for a health reform fight in Washington. http://www.mmm-online.com/pfizer-taps-former-gore-aide-to-lead-policy-efforts/article/136636/ Tue, 12 May 2009 17:57:55 GMT Pfizer hired onetime Gore advisor turned healthcare think tanker Gregory Simon to head its global policy efforts as the industry gears up for a health reform fight in Washington. MMM WebMD hopes to extend its professional network reach with the launch of a Medscape iPhone application. The app will become available during the last week of May, or in early June, according to a WebMD spokesperson. http://www.mmm-online.com/webmd-to-launch-medscape-iphone-app/article/136343/ Thu, 07 May 2009 16:42:07 GMT WebMD hopes to extend its professional network reach with the launch of a Medscape iPhone application. The app will become available during the last week of May, or in early June, according to a WebMD spokesperson. MMM