http://www.mmm-online.com/digital/topic/224/ Articles tagged with Digital from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Sanofi named Connect & Coach as the winner of its 2013 Data Design Diabetes contest http://www.mmm-online.com/business-briefs-sanofi-doximity-nyba/article/296338/ Tue, 04 Jun 2013 19:55:39 GMT Sanofi named Connect & Coach as the winner of its 2013 Data Design Diabetes contest MMM Pharmas need to start fine-tuning paid search and producing "liquid content" that moves fluidly between screens, said Google's David Blair at our first MM&M Skill Sets Live session http://www.mmm-online.com/google-revamps-scramble-the-seo-playbook/article/294753/ Fri, 24 May 2013 15:24:24 GMT Pharmas need to start fine-tuning paid search and producing "liquid content" that moves fluidly between screens, said Google's David Blair at our first MM&M Skill Sets Live session MMM The FDA wants to know how physician attitudes towards direct-to-consumer advertising have evolved since the agency last asked them, in 2002. If a snap poll by CMI/Compas is any indication, drug companies probably won't like the answers. http://www.mmm-online.com/docs-havent-mellowed-on-dtc-snap-poll-suggests/article/291567/ Wed, 01 May 2013 18:18:45 GMT The FDA wants to know how physician attitudes towards direct-to-consumer advertising have evolved since the agency last asked them, in 2002. If a snap poll by CMI/Compas is any indication, drug companies probably won't like the answers. MMM Doctors call out Novartis on drug prices; Aubagio shows strong top-line data in trials; and overseas docs increasingly turn to digital. http://www.mmm-online.com/business-briefs-docs-question-gleevec-price-sanofi-pill-may-delay-ms-onset/article/290560/ Thu, 25 Apr 2013 17:17:27 GMT Doctors call out Novartis on drug prices; Aubagio shows strong top-line data in trials; and overseas docs increasingly turn to digital. MMM Sanofi Pasteur scored a pharma first this past winter by offering "Shazam" technology as a way for viewers to interact with TV commercials for its Fluzone Intradermal influenza vaccine—and to find out where they could get the new shot. http://www.mmm-online.com/shazam-sanofi-pasteur-strikes-a-chord-with-fluzone-audience/article/287903/ Mon, 08 Apr 2013 17:01:51 GMT Sanofi Pasteur scored a pharma first this past winter by offering "Shazam" technology as a way for viewers to interact with TV commercials for its Fluzone Intradermal influenza vaccine—and to find out where they could get the new shot. MMM WorldOne will use a $35 million financing windfall for a global build-out of the physician social network it acquired in July. http://www.mmm-online.com/sermo-secures-funding-in-global-push/article/287532/ Thu, 04 Apr 2013 17:28:08 GMT WorldOne will use a $35 million financing windfall for a global build-out of the physician social network it acquired in July. MMM Gwee, who pioneered pharma social media at Vertex before moving onto the agency side, is tasked with integrating digital and social strategies across the marketing and PR network's 14 agencies. http://www.mmm-online.com/social-media-guru-gwee-joins-chandler-chicco/article/287102/ Tue, 02 Apr 2013 14:08:54 GMT Gwee, who pioneered pharma social media at Vertex before moving onto the agency side, is tasked with integrating digital and social strategies across the marketing and PR network's 14 agencies. MMM Google's latest YouTube update aims to make its Channels more social, and even as the company has given its pharma clients an extra month to hold on to their old page designs, the new format is inspiring anxiety among drug firms and medical agencies. http://www.mmm-online.com/youtubes-channels-reboot-gives-pharmas-pause/article/286156/ Tue, 26 Mar 2013 20:09:12 GMT Google's latest YouTube update aims to make its Channels more social, and even as the company has given its pharma clients an extra month to hold on to their old page designs, the new format is inspiring anxiety among drug firms and medical agencies. MMM Remedy Health Media is partnering with the University of California-Berkeley on BerkeleyWellness.com, which will deliver wellness information to consumers with the customary interactive spoonfuls of sugar—quizzes, slideshows, email alerts and social media feeds, along with roundtables and video chats featuring Berkeley experts. http://www.mmm-online.com/remedy-and-uc-berkeley-launch-wellness-platform/article/279592/ Thu, 07 Feb 2013 21:24:34 GMT Remedy Health Media is partnering with the University of California-Berkeley on BerkeleyWellness.com, which will deliver wellness information to consumers with the customary interactive spoonfuls of sugar—quizzes, slideshows, email alerts and social media feeds, along with roundtables and video chats featuring Berkeley experts. MMM Taking a page from Sanofi, Shire is preparing to launch a developer challenge "to create technology driven solutions that aid individuals with ADHD during the transition from adolescence into adulthood." http://www.mmm-online.com/shire-launches-adhd-tech-challenge/article/276371/ Wed, 16 Jan 2013 21:30:44 GMT Taking a page from Sanofi, Shire is preparing to launch a developer challenge "to create technology driven solutions that aid individuals with ADHD during the transition from adolescence into adulthood." MMM