http://www.mmm-online.com/online/topic/225/ Articles tagged with Online from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Pfizer's online Viagra deal with CVS; reorg at the EMA; Mills moves up at Digitas http://www.mmm-online.com/business-briefs-pfizer-and-cvs-the-ema-digitas-health-new-york/article/292169/ Mon, 06 May 2013 19:40:21 GMT Pfizer's online Viagra deal with CVS; reorg at the EMA; Mills moves up at Digitas MMM A recent paper shows licensing boards may take action for a professional's behavior regardless of whether it is in the context of a professional setting. http://www.mmm-online.com/study-finds-personal-profiles-can-have-professional-implications/article/276349/ Wed, 16 Jan 2013 19:00:00 GMT A recent paper shows licensing boards may take action for a professional's behavior regardless of whether it is in the context of a professional setting. MMM Internet trends show fondness for online health information, but no need for docs to take on a third job, Millennium says diabetes device market to grow moderately over five years. http://www.mmm-online.com/company-news-mccann-millennium-research-group/article/276346/ Wed, 16 Jan 2013 18:45:50 GMT Internet trends show fondness for online health information, but no need for docs to take on a third job, Millennium says diabetes device market to grow moderately over five years. MMM Could an online quiz be the future of continuing medical education? In a twist on the "edu-gaming" phenomenon, Cleveland Clinic and physician site MDLinx aim to answer that question with The Smartest Doc, a daily one-minute quiz that aims to keep doctors up to date on the medical literature by appealing to their competitive spirit. http://www.mmm-online.com/with-online-doctor-quiz-edugaming-dons-lab-coat/article/234937/ Tue, 03 Apr 2012 13:36:59 GMT Could an online quiz be the future of continuing medical education? In a twist on the "edu-gaming" phenomenon, Cleveland Clinic and physician site MDLinx aim to answer that question with The Smartest Doc, a daily one-minute quiz that aims to keep doctors up to date on the medical literature by appealing to their competitive spirit. MMM Weary of FDA foot-dragging on digital and social media guidance for pharmas, a group of 60-some industry digerati have put together guidelines of their own. http://www.mmm-online.com/industry-group-releases-digital-best-practices/article/226439/ Mon, 06 Feb 2012 17:53:53 GMT Weary of FDA foot-dragging on digital and social media guidance for pharmas, a group of 60-some industry digerati have put together guidelines of their own. MMM Consumers are as worried about online privacy as they are about terrorism, but marketers tracking their surfing habits or mining their emails for insights is the least of their worries, according to a survey by McCann Truth Central. http://www.mmm-online.com/consumers-may-be-savvier-less-fearful-about-online-privacy-and-advertising-than-you-think/article/215436/ Thu, 27 Oct 2011 19:11:24 GMT Consumers are as worried about online privacy as they are about terrorism, but marketers tracking their surfing habits or mining their emails for insights is the least of their worries, according to a survey by McCann Truth Central. MMM Boehringer Ingelheim is hoping to create a new Facebook phenomenon with the development of a pharma civilization game that could give industry reputation a shot in the arm. http://www.mmm-online.com/boehringers-pharma-ville-could-salve-industrys-bad-reputation/article/215350/ Wed, 26 Oct 2011 18:04:00 GMT Boehringer Ingelheim is hoping to create a new Facebook phenomenon with the development of a pharma civilization game that could give industry reputation a shot in the arm. MMM A survey by Yahoo! and advertising giant BBDO says advertisers need to raise their game in "owned media" like brand.com sites to woo consumers. http://www.mmm-online.com/advertising-as-dating-game-its-the-brandcom-where-things-get-serious/article/213636/ Wed, 05 Oct 2011 17:31:16 GMT A survey by Yahoo! and advertising giant BBDO says advertisers need to raise their game in "owned media" like brand.com sites to woo consumers. MMM Pfizer's Lipitor website touted the efficacy of Caduet, Chantix and Norvasc but failed to balance those claims with risk info for the drugs, according to an "untitled letter" from FDA's Division of Drug Marketing, Advertising and Communication (DDMAC). http://www.mmm-online.com/lipitorcom-gets-bad-ad-slap-for-cross-promotion-sans-risk-info/article/211332/ Tue, 06 Sep 2011 19:38:55 GMT Pfizer's Lipitor website touted the efficacy of Caduet, Chantix and Norvasc but failed to balance those claims with risk info for the drugs, according to an "untitled letter" from FDA's Division of Drug Marketing, Advertising and Communication (DDMAC). MMM Facebook sales reps told pharmas last week that they can no longer disable commenting on their non-brand-specific pages, potentially exposing them to flame warriors, spammers, adverse events reports and discussion of off-label uses that might call down the wrath of DDMAC. http://www.mmm-online.com/facebook-pharmas-must-enable-comments-by-august-15/article/203637/ Tue, 24 May 2011 15:43:18 GMT Facebook sales reps told pharmas last week that they can no longer disable commenting on their non-brand-specific pages, potentially exposing them to flame warriors, spammers, adverse events reports and discussion of off-label uses that might call down the wrath of DDMAC. MMM