http://www.mmm-online.com/direct-marketing/topic/226/ Articles tagged with Direct Marketing from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Remedy Health is looking to close the loop—and sell advertising off of it—with the launch of a service letting doctors, pharmacies and other healthcare providers send topical health content to their patients. http://www.mmm-online.com/remedy-offers-docs-and-advertisers-a-platform-for-direct-communication-with-patients/article/269475/ Wed, 28 Nov 2012 14:00:00 GMT Remedy Health is looking to close the loop—and sell advertising off of it—with the launch of a service letting doctors, pharmacies and other healthcare providers send topical health content to their patients. MMM Studies show that printed pieces still hold sway in the industry. http://www.mmm-online.com/print-still-not-dead/article/269366/ Wed, 21 Nov 2012 15:27:57 GMT Studies show that printed pieces still hold sway in the industry. MMM Pfizer said it plans not only to keep Lipitor consumer promotions running past the brand's expiry later this month. It also aims to put an OTC version of the megablockbuster on the market at some point. http://www.mmm-online.com/pfizers-post-expiry-plan-for-lipitor-maximize-brands-sales/article/215874/ Wed, 02 Nov 2011 19:40:07 GMT Pfizer said it plans not only to keep Lipitor consumer promotions running past the brand's expiry later this month. It also aims to put an OTC version of the megablockbuster on the market at some point. MMM Asking consumers to gauge their risk for non-adherence, Merck is deploying a one-minute survey dubbed the Adherence Estimator that may be the way forward for keeping patients on-treatment. http://www.mmm-online.com/merck-web-widget-points-to-future-adherence-fix/article/213574/ Tue, 04 Oct 2011 18:29:23 GMT Asking consumers to gauge their risk for non-adherence, Merck is deploying a one-minute survey dubbed the Adherence Estimator that may be the way forward for keeping patients on-treatment. MMM Allergan has a superiority complex when it comes to marketing its ophthalmic drops, as evidenced by a second DDMAC Untitled Letter posted online yesterday. http://www.mmm-online.com/ddmac-pokes-allergan-on-eye-drop-direct-mail/article/192328/ Tue, 07 Dec 2010 17:26:54 GMT Allergan has a superiority complex when it comes to marketing its ophthalmic drops, as evidenced by a second DDMAC Untitled Letter posted online yesterday. MMM A federal appeals court on Tuesday reversed a district court ruling that limited the use of prescriber-identifiable data in Vermont, signaling a victory for plaintiffs IMS Health, SDI and Wolters Kluwer Health. http://www.mmm-online.com/federal-appeals-court-overturns-vermont-data-ban/article/191529/ Wed, 24 Nov 2010 14:00:00 GMT A federal appeals court on Tuesday reversed a district court ruling that limited the use of prescriber-identifiable data in Vermont, signaling a victory for plaintiffs IMS Health, SDI and Wolters Kluwer Health. MMM Healthcare Data Solutions (HDS) launched a new database providing home addresses and personal email account listings for physicians, dentists, nurses and other healthcare providers. http://www.mmm-online.com/new-database-lets-marketers-make-house-calls-to-docs/article/168701/ Mon, 26 Apr 2010 17:15:40 GMT Healthcare Data Solutions (HDS) launched a new database providing home addresses and personal email account listings for physicians, dentists, nurses and other healthcare providers. MMM Pfizer increased its spending on online professional promotion by more than 90% last year, according to a study, a sign the drugmaker is emphasizing alternatives to live sales reps for detailing certain products. http://www.mmm-online.com/pfizer-nearly-doubles-amount-spent-on-e-detailing/article/161727/ Tue, 19 Jan 2010 19:16:15 GMT Pfizer increased its spending on online professional promotion by more than 90% last year, according to a study, a sign the drugmaker is emphasizing alternatives to live sales reps for detailing certain products. MMM Traditional promotion efforts, including details and sampling, can only affect about 10% of prescriptions, an IMS study found, suggesting that the bulk of promotion dollars is misplaced. http://www.mmm-online.com/only-a-tenth-of-scripts-are-up-for-grabs-says-ims-study/article/138212/ Tue, 09 Jun 2009 16:36:20 GMT Traditional promotion efforts, including details and sampling, can only affect about 10% of prescriptions, an IMS study found, suggesting that the bulk of promotion dollars is misplaced. MMM Sanofi-Aventis partnered with Cegedim Dendrite to launch a CRM mobile platform for its managed market managers. The three-year agreement spans 28 countries, including the US, France and Japan. http://www.mmm-online.com/sanofi-cegedim-launch-mobile-crm-for-managed-markets/article/138179/ Mon, 08 Jun 2009 21:48:29 GMT Sanofi-Aventis partnered with Cegedim Dendrite to launch a CRM mobile platform for its managed market managers. The three-year agreement spans 28 countries, including the US, France and Japan. MMM