http://www.mmm-online.com/direct-to-patient-dtp/topic/227/ Articles tagged with Direct To Patient (DTP) from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no AccentHealth is boosting the digital side of its business by buying MediVista Media's Everwell waiting room TV network, putting the firm's content in a thousand more doctors' offices and retail pharmacies. http://www.mmm-online.com/accenthealth-adds-1000-waiting-room-tvs/article/280376/ Thu, 14 Feb 2013 16:35:04 GMT AccentHealth is boosting the digital side of its business by buying MediVista Media's Everwell waiting room TV network, putting the firm's content in a thousand more doctors' offices and retail pharmacies. MMM The American Heart Association is trying to get us thinking about using social networks—in both the old-school, interpersonal connections sense as well as the newer electronic one—to tackle childhood obesity. http://www.mmm-online.com/use-social-networks-to-fight-childhood-obesity-says-aha/article/272001/ Mon, 10 Dec 2012 21:46:47 GMT The American Heart Association is trying to get us thinking about using social networks—in both the old-school, interpersonal connections sense as well as the newer electronic one—to tackle childhood obesity. MMM Remedy Health is looking to close the loop—and sell advertising off of it—with the launch of a service letting doctors, pharmacies and other healthcare providers send topical health content to their patients. http://www.mmm-online.com/remedy-offers-docs-and-advertisers-a-platform-for-direct-communication-with-patients/article/269475/ Wed, 28 Nov 2012 14:00:00 GMT Remedy Health is looking to close the loop—and sell advertising off of it—with the launch of a service letting doctors, pharmacies and other healthcare providers send topical health content to their patients. MMM Pfizer Oncology has recruited Desperate Housewives and West Wing star Kathryn Joosten to feature in a national education campaign titled Lung Cancer Profiles, which aims to reduce stigma and plug molecular testing of the disease as the company deepens its investment in genetically-targeted oncology therapies. http://www.mmm-online.com/pfizer-effort-urges-lung-cancer-patients-to-get-gene-tests/article/217413/ Tue, 22 Nov 2011 20:34:22 GMT Pfizer Oncology has recruited Desperate Housewives and West Wing star Kathryn Joosten to feature in a national education campaign titled Lung Cancer Profiles, which aims to reduce stigma and plug molecular testing of the disease as the company deepens its investment in genetically-targeted oncology therapies. MMM Pfizer said it plans not only to keep Lipitor consumer promotions running past the brand's expiry later this month. It also aims to put an OTC version of the megablockbuster on the market at some point. http://www.mmm-online.com/pfizers-post-expiry-plan-for-lipitor-maximize-brands-sales/article/215874/ Wed, 02 Nov 2011 19:40:07 GMT Pfizer said it plans not only to keep Lipitor consumer promotions running past the brand's expiry later this month. It also aims to put an OTC version of the megablockbuster on the market at some point. MMM More than a quarter of posts on Facebook sites for people with diabetes are promotional in nature, many touting products unapproved by the FDA, according to an analysis of diabetes-focused social networks. http://www.mmm-online.com/study-of-diabetes-social-networks-finds-an-advertising-wild-west/article/214296/ Thu, 13 Oct 2011 18:57:48 GMT More than a quarter of posts on Facebook sites for people with diabetes are promotional in nature, many touting products unapproved by the FDA, according to an analysis of diabetes-focused social networks. MMM A survey by Yahoo! and advertising giant BBDO says advertisers need to raise their game in "owned media" like brand.com sites to woo consumers. http://www.mmm-online.com/advertising-as-dating-game-its-the-brandcom-where-things-get-serious/article/213636/ Wed, 05 Oct 2011 17:31:16 GMT A survey by Yahoo! and advertising giant BBDO says advertisers need to raise their game in "owned media" like brand.com sites to woo consumers. MMM Asking consumers to gauge their risk for non-adherence, Merck is deploying a one-minute survey dubbed the Adherence Estimator that may be the way forward for keeping patients on-treatment. http://www.mmm-online.com/merck-web-widget-points-to-future-adherence-fix/article/213574/ Tue, 04 Oct 2011 18:29:23 GMT Asking consumers to gauge their risk for non-adherence, Merck is deploying a one-minute survey dubbed the Adherence Estimator that may be the way forward for keeping patients on-treatment. MMM Eli Lilly & Co. refreshed its Lilly for Better Health program with a multichannel platform and a YouTube channel. http://www.mmm-online.com/lilly-refreshes-patient-ed-portal-launching-youtube-channel/article/205374/ Wed, 15 Jun 2011 18:29:22 GMT Eli Lilly & Co. refreshed its Lilly for Better Health program with a multichannel platform and a YouTube channel. MMM Pfizer is piloting a mobile education campaign promoting awareness of the value of childhood vaccinations through texting. http://www.mmm-online.com/pfizer-texting-campaign-plugs-vaccinations/article/201585/ Wed, 27 Apr 2011 20:20:16 GMT Pfizer is piloting a mobile education campaign promoting awareness of the value of childhood vaccinations through texting. MMM