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        <title>Articles tagged with CRM from Medical Marketing and Media</title>
        <link>http://www.mmm-online.com/crm/topic/228/</link>
        <description>Articles tagged with CRM from Medical Marketing and Media</description>
        <itunes:author>MMM</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>mmmsubs@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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        <itunes:image href='http://media.haymarketmedia.com/images/32/MMM_logo_28402_31022.gif'></itunes:image>
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          <title>Pharmas are cool with YouTube but fear Twitter</title>
          <description>Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests.</description>
          <link>http://www.mmm-online.com/pharmas-are-cool-with-youtube-but-fear-twitter/article/293534/</link>
          <pubDate>Wed, 15 May 2013 19:44:39 GMT</pubDate>
          <itunes:summary>Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>MS patients hungry for info on orals, says survey</title>
          <description>MS patients have an &quot;insatiable appetite&quot; for information about treatments online, particularly the new class of oral treatments, whose manufacturers could be doing more to prep them for switch conversations, a survey suggests.</description>
          <link>http://www.mmm-online.com/ms-patients-hungry-for-info-on-orals-says-survey/article/284423/</link>
          <pubDate>Thu, 14 Mar 2013 17:42:06 GMT</pubDate>
          <itunes:summary>MS patients have an &quot;insatiable appetite&quot; for information about treatments online, particularly the new class of oral treatments, whose manufacturers could be doing more to prep them for switch conversations, a survey suggests.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Harte-Hanks launches health and wellness agency True</title>
          <description>Harte-Hanks, the direct marketing giant, is looking to break off a piece of the burgeoning health and wellness market with the launch of True Health + Wellness.</description>
          <link>http://www.mmm-online.com/harte-hanks-launches-health-and-wellness-agency-true/article/261622/</link>
          <pubDate>Mon, 01 Oct 2012 20:19:23 GMT</pubDate>
          <itunes:summary>Harte-Hanks, the direct marketing giant, is looking to break off a piece of the burgeoning health and wellness market with the launch of True Health + Wellness.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Novo Nordisk adds e-books to patient support program</title>
          <description>Novo Nordisk is getting in on the boom in electronic publishing with a series of e-books available through its Cornerstones4Care patient support program.</description>
          <link>http://www.mmm-online.com/novo-nordisk-adds-e-books-to-patient-support-program/article/212009/</link>
          <pubDate>Wed, 14 Sep 2011 18:44:21 GMT</pubDate>
          <itunes:summary>Novo Nordisk is getting in on the boom in electronic publishing with a series of e-books available through its Cornerstones4Care patient support program.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Update Software AG launches CRM tool in the US</title>
          <description>Update CRM Inc., a US subsidiary of Austria-based Update Software AG, launched a CRM tool aimed at life science corporations in the US. The software, called update.revolution, hopes to attract clients looking to avoid high upfront costs and lengthy implementation periods.</description>
          <link>http://www.mmm-online.com/update-software-ag-launches-crm-tool-in-the-us/article/170456/</link>
          <pubDate>Tue, 18 May 2010 19:20:00 GMT</pubDate>
          <itunes:summary>Update CRM Inc., a US subsidiary of Austria-based Update Software AG, launched a CRM tool aimed at life science corporations in the US. The software, called update.revolution, hopes to attract clients looking to avoid high upfront costs and lengthy implementation periods.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Covidien campaign touts surgery for Type 2 diabetes</title>
          <description>Covidien is launching an educational campaign aimed at raising awareness of gastric bypass surgery as an option to treat type 2 diabetes among morbidly obese sufferers.</description>
          <link>http://www.mmm-online.com/covidien-campaign-touts-surgery-for-type-2-diabetes/article/138789/</link>
          <pubDate>Fri, 19 Jun 2009 21:08:28 GMT</pubDate>
          <itunes:summary>Covidien is launching an educational campaign aimed at raising awareness of gastric bypass surgery as an option to treat type 2 diabetes among morbidly obese sufferers.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>UCB to report AEs to FDA via community site </title>
          <description>UCB announced a partnership with PatientsLikeMe.com to launch an epilepsy-focused patient community, and will report adverse events directly to FDA through round-the-clock surveillance.</description>
          <link>http://www.mmm-online.com/ucb-to-report-aes-to-fda-via-community-site/article/138563/</link>
          <pubDate>Tue, 16 Jun 2009 14:23:42 GMT</pubDate>
          <itunes:summary>UCB announced a partnership with PatientsLikeMe.com to launch an epilepsy-focused patient community, and will report adverse events directly to FDA through round-the-clock surveillance.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Sanofi, Cegedim launch mobile CRM for managed markets</title>
          <description>Sanofi-Aventis partnered with Cegedim Dendrite to launch a CRM mobile platform for its managed market managers. The three-year agreement spans 28 countries, including the US, France and Japan.</description>
          <link>http://www.mmm-online.com/sanofi-cegedim-launch-mobile-crm-for-managed-markets/article/138179/</link>
          <pubDate>Mon, 08 Jun 2009 21:48:29 GMT</pubDate>
          <itunes:summary>Sanofi-Aventis partnered with Cegedim Dendrite to launch a CRM mobile platform for its managed market managers. The three-year agreement spans 28 countries, including the US, France and Japan.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Last chance to grab glory</title>
          <description>If you still haven&apos;t entered the MM&amp;M Awards 2009, then you&apos;d better move fast--today (June 5) is the final deadline for submissions.</description>
          <link>http://www.mmm-online.com/last-chance-to-grab-glory/article/138007/</link>
          <pubDate>Thu, 04 Jun 2009 17:00:10 GMT</pubDate>
          <itunes:summary>If you still haven&apos;t entered the MM&amp;M Awards 2009, then you&apos;d better move fast--today (June 5) is the final deadline for submissions.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Pfizer aims to differentiate Toviaz with patient support program</title>
          <description>Pfizer is launching Detrol follow-on Toviaz with a 12-week patient support program featuring a progress tracker, personalized emails and tips on bladder training techniques. The company said many overactive bladder patients currently suffer from a lack of behavioral intervention.</description>
          <link>http://www.mmm-online.com/pfizer-aims-to-differentiate-toviaz-with-patient-support-program/article/137948/</link>
          <pubDate>Wed, 03 Jun 2009 18:22:30 GMT</pubDate>
          <itunes:summary>Pfizer is launching Detrol follow-on Toviaz with a 12-week patient support program featuring a progress tracker, personalized emails and tips on bladder training techniques. The company said many overactive bladder patients currently suffer from a lack of behavioral intervention.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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