http://www.mmm-online.com/direct-to-consumer-dtc/topic/230/ Articles tagged with Direct To Consumer (DTC) from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Dendreon is readying a $5 million-per-quarter "targeted" DTC advertising campaign as the company seeks to goose sluggish growth in sales of its prostate cancer treatment Provenge. http://www.mmm-online.com/dendreon-calls-in-air-reinforcements-for-provenge/article/281812/ Mon, 25 Feb 2013 19:10:56 GMT Dendreon is readying a $5 million-per-quarter "targeted" DTC advertising campaign as the company seeks to goose sluggish growth in sales of its prostate cancer treatment Provenge. MMM OraSure, the maker of the recently-approved home HIV test, has hired an experienced consumer marketer from Pfizer to head up the launch as it readies a TV ad campaign. http://www.mmm-online.com/home-hiv-test-maker-preps-tv-ad-fusillade-lures-pfizer-marketer/article/270309/ Thu, 29 Nov 2012 14:57:33 GMT OraSure, the maker of the recently-approved home HIV test, has hired an experienced consumer marketer from Pfizer to head up the launch as it readies a TV ad campaign. MMM Consumer ads for aromatase inhibitors did not prompt inappropriate prescriptions, a study has found - in fact, ads for Arimidex, Aromasin and Femara seem to have had a beneficial effect. http://www.mmm-online.com/ads-for-oncology-drugs-didnt-fuel-bogus-scripts-study-finds/article/269838/ Mon, 26 Nov 2012 21:00:04 GMT Consumer ads for aromatase inhibitors did not prompt inappropriate prescriptions, a study has found - in fact, ads for Arimidex, Aromasin and Femara seem to have had a beneficial effect. MMM Novartis is hyping its relaunch of Excedrin with a celebrity spokesperson, a migraine app and a survey of women migraine sufferers - along with print and out-of-home ads, radio promotions, direct mail and social media. http://www.mmm-online.com/excedrin-relaunch-features-sparks-thank-yous-from-migraine-sufferers/article/269461/ Wed, 21 Nov 2012 19:07:28 GMT Novartis is hyping its relaunch of Excedrin with a celebrity spokesperson, a migraine app and a survey of women migraine sufferers - along with print and out-of-home ads, radio promotions, direct mail and social media. MMM A study of advertising for OTC switches found that presentation of risk information plummeted once the products advertised escaped the purview of the FDA. http://www.mmm-online.com/study-otc-ads-are-so-over-risk-info/article/258712/ Wed, 12 Sep 2012 18:01:10 GMT A study of advertising for OTC switches found that presentation of risk information plummeted once the products advertised escaped the purview of the FDA. MMM Former Steelers coach Bill Cowher is fronting a Bristol-Myers Squibb-backed Melanoma Exposed awareness campaign. http://www.mmm-online.com/coach-vs-cancer-in-bms-backed-awareness-effort/article/241283/ Tue, 15 May 2012 17:38:21 GMT Former Steelers coach Bill Cowher is fronting a Bristol-Myers Squibb-backed Melanoma Exposed awareness campaign. MMM Total global pharma promotional spending fell 3.4% to $92.2 billion in 2011, according to Cegedim Strategic Data, led by a 4.7% decline in detailing spend. http://www.mmm-online.com/pfizer-crestor-tops-for-global-promotional-spend-in-2011/article/238922/ Tue, 01 May 2012 12:00:00 GMT Total global pharma promotional spending fell 3.4% to $92.2 billion in 2011, according to Cegedim Strategic Data, led by a 4.7% decline in detailing spend. MMM Novo Nordisk has launched a big integrated Spanish-language marketing campaign for its FlexPen insulin delivery device - one that Univision calls "the most robust ever" in Hispanic media for the diabetes sector. http://www.mmm-online.com/novo-nordisk-launches-robust-hispanic-flexpen-play/article/229608/ Mon, 27 Feb 2012 20:18:02 GMT Novo Nordisk has launched a big integrated Spanish-language marketing campaign for its FlexPen insulin delivery device - one that Univision calls "the most robust ever" in Hispanic media for the diabetes sector. MMM Healthcare marketers need to work on building trust among Hispanic audiences and improving adherence through targeted communications, according to a survey by Hispanic media giant Univision Communications. http://www.mmm-online.com/univision-study-finds-demand-for-in-culture-communications-to-hispanics/article/227926/ Wed, 15 Feb 2012 21:39:31 GMT Healthcare marketers need to work on building trust among Hispanic audiences and improving adherence through targeted communications, according to a survey by Hispanic media giant Univision Communications. MMM An FDA study looking at the power of background visuals to distract viewers from the often-ominous risk info read in the "major statement" section of TV drug ads found no evidence that consumer understanding of risk info is affected by the "emotional (affective) tone of images. http://www.mmm-online.com/fda-study-casts-doubt-on-danger-of-distracting-visuals/article/225538/ Tue, 31 Jan 2012 20:02:02 GMT An FDA study looking at the power of background visuals to distract viewers from the often-ominous risk info read in the "major statement" section of TV drug ads found no evidence that consumer understanding of risk info is affected by the "emotional (affective) tone of images. MMM