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        <title>Articles tagged with Public Relations (PR) from Medical Marketing and Media</title>
        <link>http://www.mmm-online.com/public-relations-pr/topic/234/</link>
        <description>Articles tagged with Public Relations (PR) from Medical Marketing and Media</description>
        <itunes:author>MMM</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
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            <itunes:name></itunes:name>
            <itunes:email>mmmsubs@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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          <title>Consumers Must Make Own Choices as Health Guidelines Change</title>
          <description>Welcome to the ambivalent world of healthcare, where confusion reigns as shifts in science and guidelines seemingly raise more questions than they answer.</description>
          <link>http://www.mmm-online.com/consumers-must-make-own-choices-as-health-guidelines-change/article/289607/</link>
          <pubDate>Fri, 19 Apr 2013 16:06:11 GMT</pubDate>
          <itunes:summary>Welcome to the ambivalent world of healthcare, where confusion reigns as shifts in science and guidelines seemingly raise more questions than they answer.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Business briefs: GlaxoSmithKline, Burson-Marsteller</title>
          <description>GSK says 2013 will be a springboard for future growth, Burson-Marsteller hands out two new executive titles.</description>
          <link>http://www.mmm-online.com/business-briefs-glaxosmithkline-burson-marsteller/article/279401/</link>
          <pubDate>Wed, 06 Feb 2013 19:22:48 GMT</pubDate>
          <itunes:summary>GSK says 2013 will be a springboard for future growth, Burson-Marsteller hands out two new executive titles.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Home HIV test maker preps TV ad fusillade, lures Pfizer marketer</title>
          <description>OraSure, the maker of the recently-approved home HIV test, has hired an experienced consumer marketer from Pfizer to head up the launch as it readies a TV ad campaign.</description>
          <link>http://www.mmm-online.com/home-hiv-test-maker-preps-tv-ad-fusillade-lures-pfizer-marketer/article/270309/</link>
          <pubDate>Thu, 29 Nov 2012 14:57:33 GMT</pubDate>
          <itunes:summary>OraSure, the maker of the recently-approved home HIV test, has hired an experienced consumer marketer from Pfizer to head up the launch as it readies a TV ad campaign.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Company news: Edelman, CMS, McKesson</title>
          <description>Edelman nabs a GolinHarris exec, CMS submits Sunshine regs and McKesson expands its e-coupon reach.</description>
          <link>http://www.mmm-online.com/company-news-edelman-cms-mckesson/article/270233/</link>
          <pubDate>Wed, 28 Nov 2012 18:54:44 GMT</pubDate>
          <itunes:summary>Edelman nabs a GolinHarris exec, CMS submits Sunshine regs and McKesson expands its e-coupon reach.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>With untitled letter, FDA signals press materials aren&apos;t exempt</title>
          <description>The FDA has issued a rare untitled letter concerning a pitch letter - a reminder that the agency does not consider press materials to be exempted from its oversight.</description>
          <link>http://www.mmm-online.com/with-untitled-letter-fda-signals-press-materials-arent-exempt/article/269255/</link>
          <pubDate>Tue, 20 Nov 2012 19:37:35 GMT</pubDate>
          <itunes:summary>The FDA has issued a rare untitled letter concerning a pitch letter - a reminder that the agency does not consider press materials to be exempted from its oversight.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>JAMA shows a knack for multi-channel outreach</title>
          <description>The fan base of the AMA&apos;s publishing arm grew 115% in the second quarter.</description>
          <link>http://www.mmm-online.com/jama-shows-a-knack-for-multi-channel-outreach/article/256504/</link>
          <pubDate>Wed, 29 Aug 2012 13:18:00 GMT</pubDate>
          <itunes:summary>The fan base of the AMA&apos;s publishing arm grew 115% in the second quarter.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Komen announces executive shakeup</title>
          <description>The non-profit announced Thursday that it is on the hunt for a new president and two new board members, and that its beleaguered CEO will step down.</description>
          <link>http://www.mmm-online.com/komen-announces-executive-shakeup/article/254075/</link>
          <pubDate>Thu, 09 Aug 2012 17:15:28 GMT</pubDate>
          <itunes:summary>The non-profit announced Thursday that it is on the hunt for a new president and two new board members, and that its beleaguered CEO will step down.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Company news: Roche, Porter Novelli</title>
          <description>Roche shutters its Nutley, NJ, R&amp;D site, and Porter Novelli names a new CEO.</description>
          <link>http://www.mmm-online.com/company-news-roche-porter-novelli/article/247628/</link>
          <pubDate>Wed, 27 Jun 2012 16:16:35 GMT</pubDate>
          <itunes:summary>Roche shutters its Nutley, NJ, R&amp;D site, and Porter Novelli names a new CEO.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Did FDA&apos;s Vytorin warning negatively impact health outcomes?</title>
          <description>An analysis of the FDA&apos;s handling of the Vytorin debacle points to a need for better public-health warnings about medications, researchers say.</description>
          <link>http://www.mmm-online.com/did-fdas-vytorin-warning-negatively-impact-health-outcomes/article/242523/</link>
          <pubDate>Wed, 23 May 2012 19:24:37 GMT</pubDate>
          <itunes:summary>An analysis of the FDA&apos;s handling of the Vytorin debacle points to a need for better public-health warnings about medications, researchers say.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Consumers to disease: You&apos;re not the boss of me</title>
          <description>A global study of consumer attitudes towards health found evidence for the &quot;empowered consumer&quot; hypothesis, with respondents expressing a greater sense of control over and responsibility for their health.</description>
          <link>http://www.mmm-online.com/consumers-to-disease-youre-not-the-boss-of-me/article/229790/</link>
          <pubDate>Tue, 28 Feb 2012 21:30:07 GMT</pubDate>
          <itunes:summary>A global study of consumer attitudes towards health found evidence for the &quot;empowered consumer&quot; hypothesis, with respondents expressing a greater sense of control over and responsibility for their health.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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