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        <title>Articles tagged with Account Wins & Losses from Medical Marketing and Media</title>
        <link>http://www.mmm-online.com/account-wins--losses/topic/240/</link>
        <description>Articles tagged with Account Wins & Losses from Medical Marketing and Media</description>
        <itunes:author>MMM</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>mmmsubs@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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          <title>Pfizer, J&amp;J creative reviews &apos;meh&apos; on the medical side</title>
          <description>For the big mainline ad agencies, the recent creative consolidations at Pfizer and Johnson &amp; Johnson are a big deal, but to their medical agency subsidiaries, they mostly represent a codification of where things stood to begin with.</description>
          <link>http://www.mmm-online.com/pfizer-jj-creative-reviews-meh-on-the-medical-side/article/265644/</link>
          <pubDate>Fri, 26 Oct 2012 20:10:41 GMT</pubDate>
          <itunes:summary>For the big mainline ad agencies, the recent creative consolidations at Pfizer and Johnson &amp; Johnson are a big deal, but to their medical agency subsidiaries, they mostly represent a codification of where things stood to begin with.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Saatchi appoints a turnaround artist to lead NY professional shop</title>
          <description>Publicis Healthcare Communications Group named Anders Ekman managing director of Saatchi &amp; Saatchi Health Communications New York, the flagship professional healthcare agency of the Saatchi brand.</description>
          <link>http://www.mmm-online.com/saatchi-appoints-a-turnaround-artist-to-lead-ny-professional-shop/article/214038/</link>
          <pubDate>Mon, 10 Oct 2011 20:15:09 GMT</pubDate>
          <itunes:summary>Publicis Healthcare Communications Group named Anders Ekman managing director of Saatchi &amp; Saatchi Health Communications New York, the flagship professional healthcare agency of the Saatchi brand.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Pfizer shifts global Lipitor PR to Ketchum</title>
          <description>Pfizer awarded Ketchum a global assignment for Lipitor as the pharmaceutical company prepares for its top-selling drug to go off patent at the end of this year.</description>
          <link>http://www.mmm-online.com/pfizer-shifts-global-lipitor-pr-to-ketchum/article/194788/</link>
          <pubDate>Fri, 21 Jan 2011 21:57:01 GMT</pubDate>
          <itunes:summary>Pfizer awarded Ketchum a global assignment for Lipitor as the pharmaceutical company prepares for its top-selling drug to go off patent at the end of this year.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>ICC lands GSK cold sore retail brand</title>
          <description>Interpublic Group&apos;s ICC will handle professional advertising for GlaxoSmithKline over-the-counter cold sore cream Abreva after winning the account this month.</description>
          <link>http://www.mmm-online.com/icc-lands-gsk-cold-sore-retail-brand/article/193251/</link>
          <pubDate>Wed, 22 Dec 2010 20:07:15 GMT</pubDate>
          <itunes:summary>Interpublic Group&apos;s ICC will handle professional advertising for GlaxoSmithKline over-the-counter cold sore cream Abreva after winning the account this month.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Merck to consolidate media accounts</title>
          <description>Merck will consolidate media duties on all of its brands, including the newly acquired Schering-Plough portfolio, after a review.</description>
          <link>http://www.mmm-online.com/merck-to-consolidate-media-accounts/article/164430/</link>
          <pubDate>Wed, 24 Feb 2010 19:13:58 GMT</pubDate>
          <itunes:summary>Merck will consolidate media duties on all of its brands, including the newly acquired Schering-Plough portfolio, after a review.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Omnicom, WPP big winners in Bayer agency consolidation</title>
          <description>Bayer announced today that it will split global advertising duties between Omnicom and WPP, a consolidation process set to be completed over the next two years.</description>
          <link>http://www.mmm-online.com/omnicom-wpp-big-winners-in-bayer-agency-consolidation/article/163600/</link>
          <pubDate>Thu, 11 Feb 2010 19:33:09 GMT</pubDate>
          <itunes:summary>Bayer announced today that it will split global advertising duties between Omnicom and WPP, a consolidation process set to be completed over the next two years.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Cephalon consolidates oncology professional into Draftfcb</title>
          <description>Cephalon has consolidated its oncology advertising business into Interpublic Group&apos;s Draftfcb.</description>
          <link>http://www.mmm-online.com/cephalon-consolidates-oncology-professional-into-draftfcb/article/160587/</link>
          <pubDate>Mon, 04 Jan 2010 22:17:15 GMT</pubDate>
          <itunes:summary>Cephalon has consolidated its oncology advertising business into Interpublic Group&apos;s Draftfcb.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Pfizer shifts Viagra consumer to McGarryBowen</title>
          <description>Pfizer has given McCann HumanCare the heave-ho on its Viagra consumer account, awarding the business instead to Dentsu&apos;s McGarryBowen.</description>
          <link>http://www.mmm-online.com/pfizer-shifts-viagra-consumer-to-mcgarrybowen/article/151703/</link>
          <pubDate>Wed, 07 Oct 2009 19:23:46 GMT</pubDate>
          <itunes:summary>Pfizer has given McCann HumanCare the heave-ho on its Viagra consumer account, awarding the business instead to Dentsu&apos;s McGarryBowen.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>McCann launches experiential marketing shop</title>
          <description>McCann Worldgroup is launching a health and wellness experiential marketing practice under the umbrella of its Momentum network.</description>
          <link>http://www.mmm-online.com/mccann-launches-experiential-marketing-shop/article/126924/</link>
          <pubDate>Thu, 05 Feb 2009 18:30:29 GMT</pubDate>
          <itunes:summary>McCann Worldgroup is launching a health and wellness experiential marketing practice under the umbrella of its Momentum network.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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          <title>Pfizer taps McGarryBowen on Chantix, snubs McCann</title>
          <description>Pfizer passed Chantix creative work to McGarryBowen, ending McCann HumanCare&apos;s contract on the smoking cessation drug, agency sources confirmed.</description>
          <link>http://www.mmm-online.com/pfizer-taps-mcgarrybowen-on-chantix-snubs-mccann/article/126713/</link>
          <pubDate>Mon, 02 Feb 2009 16:27:04 GMT</pubDate>
          <itunes:summary>Pfizer passed Chantix creative work to McGarryBowen, ending McCann HumanCare&apos;s contract on the smoking cessation drug, agency sources confirmed.</itunes:summary>
          <itunes:author>MMM</itunes:author>
          
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