http://www.mmm-online.com/over-the-counter-otc/topic/242/ Articles tagged with Over The Counter (OTC) from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Bridgette Heller, Merck EVP and president of its consumer care division, adjured life-sci managers to enable women to unleash the full power of their knowledge and ideas to drive growth in the business. http://www.mmm-online.com/mercks-heller-on-how-to-get-more-women-into-the-c-suite/article/293326/ Tue, 14 May 2013 17:51:44 GMT Bridgette Heller, Merck EVP and president of its consumer care division, adjured life-sci managers to enable women to unleash the full power of their knowledge and ideas to drive growth in the business. MMM A pair of studies suggests that consumers are hungry for information, and that price determines how patients perceive their risk for life-threatening conditions. http://www.mmm-online.com/for-consumers-price-isnt-just-a-financial-factor/article/279389/ Wed, 06 Feb 2013 17:59:52 GMT A pair of studies suggests that consumers are hungry for information, and that price determines how patients perceive their risk for life-threatening conditions. MMM CEO Alex Gorsky said OTC brands are coming back. Meanwhile, pharmaceutical sales provided ballast to the year's numbers. http://www.mmm-online.com/jj-otc-sales-slipped-3-in-2012-worldwide/article/277043/ Tue, 22 Jan 2013 18:19:42 GMT CEO Alex Gorsky said OTC brands are coming back. Meanwhile, pharmaceutical sales provided ballast to the year's numbers. MMM Rolaids gets a French twist, and Elsevier packs the second week of the year with two news items. http://www.mmm-online.com/company-news-sanofi-elsevier/article/275304/ Tue, 08 Jan 2013 19:20:12 GMT Rolaids gets a French twist, and Elsevier packs the second week of the year with two news items. MMM Novo Nordisk has launched a hemophilia app; and a report says the Chinese OTC market is going gangbusters http://www.mmm-online.com/company-news-novo-nordisk/article/270053/ Tue, 27 Nov 2012 21:09:56 GMT Novo Nordisk has launched a hemophilia app; and a report says the Chinese OTC market is going gangbusters MMM Novartis is hyping its relaunch of Excedrin with a celebrity spokesperson, a migraine app and a survey of women migraine sufferers - along with print and out-of-home ads, radio promotions, direct mail and social media. http://www.mmm-online.com/excedrin-relaunch-features-sparks-thank-yous-from-migraine-sufferers/article/269461/ Wed, 21 Nov 2012 19:07:28 GMT Novartis is hyping its relaunch of Excedrin with a celebrity spokesperson, a migraine app and a survey of women migraine sufferers - along with print and out-of-home ads, radio promotions, direct mail and social media. MMM A study of advertising for OTC switches found that presentation of risk information plummeted once the products advertised escaped the purview of the FDA. http://www.mmm-online.com/study-otc-ads-are-so-over-risk-info/article/258712/ Wed, 12 Sep 2012 18:01:10 GMT A study of advertising for OTC switches found that presentation of risk information plummeted once the products advertised escaped the purview of the FDA. MMM GlaxoSmithKline continues to shed businesses, but can't shake its weight-loss drug Alli (orlistat). http://www.mmm-online.com/company-news-gsk-novartis-and-boehringer-ingelheim/article/237986/ Tue, 24 Apr 2012 16:30:33 GMT GlaxoSmithKline continues to shed businesses, but can't shake its weight-loss drug Alli (orlistat). MMM Novartis named Brian McNamara as division head of OTC, replacing J&J veteran Naomi Kelman, who spent a year in the role. http://www.mmm-online.com/people-news-novartis-qforma-and-precision-health-media/article/230318/ Thu, 01 Mar 2012 20:27:38 GMT Novartis named Brian McNamara as division head of OTC, replacing J&J veteran Naomi Kelman, who spent a year in the role. MMM GlaxoSmithKline divested North American OTC drugs worth about $200 million in sales, a portfolio that seemed like a good strategic fit for buyer Prestige Brands Holdings. http://www.mmm-online.com/as-gsk-jettisons-consumer-brands-smaller-marketer-sees-boon/article/221044/ Wed, 28 Dec 2011 22:10:21 GMT GlaxoSmithKline divested North American OTC drugs worth about $200 million in sales, a portfolio that seemed like a good strategic fit for buyer Prestige Brands Holdings. MMM