http://www.mmm-online.com/dtc/topic/3444/ Articles tagged with DTC from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Marketing partner Transcept pulled 90 sales reps and Purdue closed out the majority of its DTC outreach in March. http://www.mmm-online.com/purdue-puts-intermezzo-dtc-to-bed/article/293546/ Thu, 16 May 2013 20:36:00 GMT Marketing partner Transcept pulled 90 sales reps and Purdue closed out the majority of its DTC outreach in March. MMM Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests. http://www.mmm-online.com/pharmas-are-cool-with-youtube-but-fear-twitter/article/293534/ Wed, 15 May 2013 19:44:39 GMT Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests. MMM The new survey will study whether patients understand how efficacy is calculated and experiment with ways to make communications clearer. http://www.mmm-online.com/fda-gut-checks-dtc-clarity/article/293327/ Tue, 14 May 2013 17:50:23 GMT The new survey will study whether patients understand how efficacy is calculated and experiment with ways to make communications clearer. MMM The FDA wants to know how physician attitudes towards direct-to-consumer advertising have evolved since the agency last asked them, in 2002. If a snap poll by CMI/Compas is any indication, drug companies probably won't like the answers. http://www.mmm-online.com/docs-havent-mellowed-on-dtc-snap-poll-suggests/article/291567/ Wed, 01 May 2013 18:18:45 GMT The FDA wants to know how physician attitudes towards direct-to-consumer advertising have evolved since the agency last asked them, in 2002. If a snap poll by CMI/Compas is any indication, drug companies probably won't like the answers. MMM Genzyme is taking rare disease awareness to another level with a documentary film, dubbed "Facing Fabry Together," that follows four families grappling with the genetic disorder. http://www.mmm-online.com/fabry-film-spotlights-a-rare-disease/article/291235/ Tue, 30 Apr 2013 19:06:51 GMT Genzyme is taking rare disease awareness to another level with a documentary film, dubbed "Facing Fabry Together," that follows four families grappling with the genetic disorder. MMM Lilly said sales-force downsizing was the right move considering the current portfolio mix and generics shadow. Management also teased some vague pipeline details. http://www.mmm-online.com/higher-prices-keep-lillys-quarter-flat-cymbalta-dtc-pull-back-planned/article/290304/ Wed, 24 Apr 2013 15:56:23 GMT Lilly said sales-force downsizing was the right move considering the current portfolio mix and generics shadow. Management also teased some vague pipeline details. MMM The agency is revisiting the impact DTC advertising can have on healthcare. What's new: NPs and PAs are being asked for input. http://www.mmm-online.com/fda-widens-scope-of-dtc-impact-survey/article/290187/ Tue, 23 Apr 2013 16:58:12 GMT The agency is revisiting the impact DTC advertising can have on healthcare. What's new: NPs and PAs are being asked for input. MMM FDA's Office of Prescription Drug Promotion is taking an integrated approach to reviewing promotional materials and shedding its consumer- and professional-directed silos. http://www.mmm-online.com/opdp-takes-an-integrated-approach-to-ad-reviews/article/283556/ Fri, 08 Mar 2013 16:13:32 GMT FDA's Office of Prescription Drug Promotion is taking an integrated approach to reviewing promotional materials and shedding its consumer- and professional-directed silos. MMM Pharma pared back its ad spend in 2012, a baby born HIV-positive is virus-free two-and-a-half years later, and Boston Children's Hospital is making its own apps. http://www.mmm-online.com/business-briefs-pharmas-ad-spend-baby-sheds-hiv-status/article/282875/ Mon, 04 Mar 2013 17:00:05 GMT Pharma pared back its ad spend in 2012, a baby born HIV-positive is virus-free two-and-a-half years later, and Boston Children's Hospital is making its own apps. MMM PhRMA issued a terse response to a study claiming that ED drug advertisers more or less ignored the trade group's Guiding Principles for Direct to Consumer ads, a self-policing regime implemented in 2005 to fend off talk of a ban on drug ads. http://www.mmm-online.com/razzed-for-lax-dtc-self-policing-phrma-accentuates-the-positive/article/282684/ Fri, 01 Mar 2013 19:13:39 GMT PhRMA issued a terse response to a study claiming that ED drug advertisers more or less ignored the trade group's Guiding Principles for Direct to Consumer ads, a self-policing regime implemented in 2005 to fend off talk of a ban on drug ads. MMM