http://www.mmm-online.com/switch/topic/6998/ Articles tagged with Switch from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no An agency bellwether, PHCG is hoping to return to growth after a tame 2012, its CEO said this week. http://www.mmm-online.com/after-rough-12-phcg-looks-to-inject-more-life-into-business/article/290582/ Thu, 25 Apr 2013 18:50:41 GMT An agency bellwether, PHCG is hoping to return to growth after a tame 2012, its CEO said this week. MMM A study of advertising for OTC switches found that presentation of risk information plummeted once the products advertised escaped the purview of the FDA. http://www.mmm-online.com/study-otc-ads-are-so-over-risk-info/article/258712/ Wed, 12 Sep 2012 18:01:10 GMT A study of advertising for OTC switches found that presentation of risk information plummeted once the products advertised escaped the purview of the FDA. MMM The drugmaker is paying $250 million to Nexium marketer AstraZeneca for the rights to sell an OTC version, in a deal that may signal a deepening relationship between the two firms. http://www.mmm-online.com/pfizer-bets-on-rx-to-otc-nexium-switch/article/254584/ Tue, 14 Aug 2012 17:07:56 GMT The drugmaker is paying $250 million to Nexium marketer AstraZeneca for the rights to sell an OTC version, in a deal that may signal a deepening relationship between the two firms. MMM Pfizer is reportedly weighing an attempt at an over-the-counter (OTC) switch for Lipitor - a move that could help the company recoup some of its losses when the $11 billion drug loses US exclusivity in November -- but the reception from analysts has been muted so far. http://www.mmm-online.com/otc-lipitor-good-luck-with-that/article/209085/ Thu, 04 Aug 2011 20:13:12 GMT Pfizer is reportedly weighing an attempt at an over-the-counter (OTC) switch for Lipitor - a move that could help the company recoup some of its losses when the $11 billion drug loses US exclusivity in November -- but the reception from analysts has been muted so far. MMM Novartis Consumer Health launched OTC Prevacid with a $200 million marketing campaign featuring the tagline: "When you've had it with heartburn." http://www.mmm-online.com/prevacid-otc-switch-gets-200-million-launch-effort/article/158035/ Wed, 18 Nov 2009 20:00:57 GMT Novartis Consumer Health launched OTC Prevacid with a $200 million marketing campaign featuring the tagline: "When you've had it with heartburn." MMM