http://www.mmm-online.com/womens-health/topic/9059/ Articles tagged with Women's Health from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no The first drug for morning sickness in thirty years enters the market this month. http://www.mmm-online.com/duchesnay-returns-morning-sickness-drug-to-us-market/article/291376/ Wed, 01 May 2013 16:12:39 GMT The first drug for morning sickness in thirty years enters the market this month. MMM Researchers find weaknesses in HRT-breast cancer studies, Novo announces GLP-1 weight loss results http://www.mmm-online.com/business-briefs-hrt-hpv-novo-nordisk/article/284834/ Mon, 18 Mar 2013 16:02:14 GMT Researchers find weaknesses in HRT-breast cancer studies, Novo announces GLP-1 weight loss results MMM The regulator tells manufacturers to halve the recommended doses of zolpidem sleep-aids. Purdue Pharma's Intermezzo already hits the mark, but the drugmaker doesn't anticipate a sales jump or new messaging strategy. http://www.mmm-online.com/fda-cracks-down-on-sleep-aids/article/275639/ Thu, 10 Jan 2013 18:31:06 GMT The regulator tells manufacturers to halve the recommended doses of zolpidem sleep-aids. Purdue Pharma's Intermezzo already hits the mark, but the drugmaker doesn't anticipate a sales jump or new messaging strategy. MMM Bayer scores the first IUD approval in 12 years, EMA raises rates on pharma. http://www.mmm-online.com/company-news-bayer-ema/article/275636/ Thu, 10 Jan 2013 18:19:06 GMT Bayer scores the first IUD approval in 12 years, EMA raises rates on pharma. MMM The drugmaker is focusing on two different parts of motherhood—pre and post—in dual fall campaigns that seek to emphasize preventive health across ages. http://www.mmm-online.com/merck-takes-on-maternal-health/article/270398/ Thu, 29 Nov 2012 17:40:14 GMT The drugmaker is focusing on two different parts of motherhood—pre and post—in dual fall campaigns that seek to emphasize preventive health across ages. MMM Hormone replacement therapy took another hit yesterday as a task force advised post-menopausal women to avoid the drugs due to health risks. http://www.mmm-online.com/hrt-warning-means-heartache-for-pfizer-estrogen-makers/article/243427/ Wed, 30 May 2012 17:00:25 GMT Hormone replacement therapy took another hit yesterday as a task force advised post-menopausal women to avoid the drugs due to health risks. MMM Desperate Housewives star Dana Delany will serve as the face of Pfizer's "Women Move the World" campaign for OTC supplement Caltrate. In a twist on the user-generated content formula, she'll invite women to submit their girl power-themed stories to the brand's Facebook page for consideration as advertising fodder http://www.mmm-online.com/desperate-housewives-delany-to-flack-pfizers-caltrate/article/209017/ Wed, 03 Aug 2011 19:51:42 GMT Desperate Housewives star Dana Delany will serve as the face of Pfizer's "Women Move the World" campaign for OTC supplement Caltrate. In a twist on the user-generated content formula, she'll invite women to submit their girl power-themed stories to the brand's Facebook page for consideration as advertising fodder MMM A feminine hygiene brand known for its boffo advertising is back with an anatomically-explicit ad campaign that's generating tons of publicity but also charges of racism. http://www.mmm-online.com/ethnically-insensitive-summers-eve-ads-draw-eyeballs-and-brickbats/article/207975/ Wed, 20 Jul 2011 19:57:30 GMT A feminine hygiene brand known for its boffo advertising is back with an anatomically-explicit ad campaign that's generating tons of publicity but also charges of racism. MMM The percentage of women surveyed that said they're buying prescription medications was way up in 2010 - to 64% from 48% in 2009 - a jump the survey's sponsors, Saatchi & Saatchi Wellness and Time Inc.'s Health, said points to a recessionary refocusing on personal health with great potential for healthcare marketers. http://www.mmm-online.com/with-job-stress-high-and-money-tight-women-refocus-on-health-says-survey/article/195483/ Tue, 01 Feb 2011 20:11:25 GMT The percentage of women surveyed that said they're buying prescription medications was way up in 2010 - to 64% from 48% in 2009 - a jump the survey's sponsors, Saatchi & Saatchi Wellness and Time Inc.'s Health, said points to a recessionary refocusing on personal health with great potential for healthcare marketers. MMM Forty-four percent of women research prescribed drugs using multiple sources before filling a script, a survey found, suggesting that marketing efforts targeting Baby Boomer women, in particular, must focus less on brand awareness and more on the post-script conversation. http://www.mmm-online.com/script-in-hand-boomer-women-sleep-on-it-ask-friends-before-filling/article/171952/ Tue, 08 Jun 2010 18:56:43 GMT Forty-four percent of women research prescribed drugs using multiple sources before filling a script, a survey found, suggesting that marketing efforts targeting Baby Boomer women, in particular, must focus less on brand awareness and more on the post-script conversation. MMM