http://www.mmm-online.com/physicians/topic/9080/ Articles tagged with Physicians from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no Pharmas are spending far less on reprints and far more on digital promotion to physicians and other healthcare professionals, according to a healthcare media buying specialist. http://www.mmm-online.com/pharmas-dial-back-reprints-spend-floor-it-on-digital-to-reach-hcps/article/294121/ Mon, 20 May 2013 18:25:25 GMT Pharmas are spending far less on reprints and far more on digital promotion to physicians and other healthcare professionals, according to a healthcare media buying specialist. MMM Two studies show that it's not enough to focus on cost to alter healthcare. http://www.mmm-online.com/studies-show-cost-doesnt-drive-everything/article/289870/ Mon, 22 Apr 2013 15:39:42 GMT Two studies show that it's not enough to focus on cost to alter healthcare. MMM CMS issued its long-delayed final rule for collecting data on industry payments to physicians, ordering data collection to begin in August and asserting that the federal law preempts state laws. http://www.mmm-online.com/cms-releases-sunshine-final-rule-federal-preemption-august-start-date/article/278783/ Fri, 01 Feb 2013 21:20:35 GMT CMS issued its long-delayed final rule for collecting data on industry payments to physicians, ordering data collection to begin in August and asserting that the federal law preempts state laws. MMM The most effective journal ads of the year included executions for Pradaxa, Humira and Conceptus' Essure Procedure, according to the Doctors' Choice Study. http://www.mmm-online.com/pradaxa-dominates-doc-poll-of-most-effective-journal-ads/article/277907/ Mon, 28 Jan 2013 20:54:21 GMT The most effective journal ads of the year included executions for Pradaxa, Humira and Conceptus' Essure Procedure, according to the Doctors' Choice Study. MMM An adherence study found that when doctors laid out the whys and hows of prescribed medications, patients were more likely to take them. Other reports suggest that the communication gap is about more than the medication— including such factors as pricing, a desire for control, and undisclosed medical information. http://www.mmm-online.com/studies-point-to-a-need-for-better-physician-patient-communication/article/277876/ Mon, 28 Jan 2013 18:27:39 GMT An adherence study found that when doctors laid out the whys and hows of prescribed medications, patients were more likely to take them. Other reports suggest that the communication gap is about more than the medication— including such factors as pricing, a desire for control, and undisclosed medical information. MMM Physician trust in pharmaceutical brands is driven by an emotional connection as well as functional attributes and perceptions of the manufacturer, said Harris Interactive, which found Advair, Spiriva and Mirena to be tops in their categories with doctors. http://www.mmm-online.com/docs-cozy-up-to-brands-that-bring-unique-benefits-thought-leader-backing/article/277064/ Tue, 22 Jan 2013 20:40:10 GMT Physician trust in pharmaceutical brands is driven by an emotional connection as well as functional attributes and perceptions of the manufacturer, said Harris Interactive, which found Advair, Spiriva and Mirena to be tops in their categories with doctors. MMM A recent paper shows licensing boards may take action for a professional's behavior regardless of whether it is in the context of a professional setting. http://www.mmm-online.com/study-finds-personal-profiles-can-have-professional-implications/article/276349/ Wed, 16 Jan 2013 19:00:00 GMT A recent paper shows licensing boards may take action for a professional's behavior regardless of whether it is in the context of a professional setting. MMM For the drug industry, the big news in the "fiscal cliff" deal is that the next big congressional showdown—one that could have big implications for the healthcare industries—has been kicked down the road a couple months. http://www.mmm-online.com/congress-spares-pharmas-from-going-over-another-clifffor-now/article/274546/ Wed, 02 Jan 2013 20:12:03 GMT For the drug industry, the big news in the "fiscal cliff" deal is that the next big congressional showdown—one that could have big implications for the healthcare industries—has been kicked down the road a couple months. MMM MDLinx owner M3 Group is partnering with Argentine online CME firm Medcenter on a content-sharing deal that will expand its in-language reach to Spain, Portugal and Latin America. http://www.mmm-online.com/m3-group-extends-reach-in-iberian-and-latin-american-markets-with-partnership/article/273766/ Fri, 21 Dec 2012 19:16:15 GMT MDLinx owner M3 Group is partnering with Argentine online CME firm Medcenter on a content-sharing deal that will expand its in-language reach to Spain, Portugal and Latin America. MMM Only 35% of physicians are aware of the FDA's class-wide safety plan for certain opioids, a survey showed, suggesting an awareness challenge as the plan gets under way. http://www.mmm-online.com/most-docs-dont-know-about-fdas-opioid-safety-plan-survey/article/259012/ Mon, 17 Sep 2012 13:00:00 GMT Only 35% of physicians are aware of the FDA's class-wide safety plan for certain opioids, a survey showed, suggesting an awareness challenge as the plan gets under way. MMM