http://www.mmm-online.com/prescribing-information/topic/9281/ Articles tagged with Prescribing Information from Medical Marketing and Media MMM mmmsubs@haymarketmedia.com no An adherence study found that when doctors laid out the whys and hows of prescribed medications, patients were more likely to take them. Other reports suggest that the communication gap is about more than the medication— including such factors as pricing, a desire for control, and undisclosed medical information. http://www.mmm-online.com/studies-point-to-a-need-for-better-physician-patient-communication/article/277876/ Mon, 28 Jan 2013 18:27:39 GMT An adherence study found that when doctors laid out the whys and hows of prescribed medications, patients were more likely to take them. Other reports suggest that the communication gap is about more than the medication— including such factors as pricing, a desire for control, and undisclosed medical information. MMM Three drugmakers teamed up with Catalina Health to design prescription-information sheets patients will actually read and understand. http://www.mmm-online.com/big-pharma-pilots-single-page-drug-info-sheet/article/254433/ Tue, 14 Aug 2012 16:24:00 GMT Three drugmakers teamed up with Catalina Health to design prescription-information sheets patients will actually read and understand. MMM Lippincott builds out its Nursing Advisor and WorldOne adds a patient-insight component. http://www.mmm-online.com/company-news-lippincott-williams-wilkins-and-worldone/article/254521/ Tue, 14 Aug 2012 16:12:24 GMT Lippincott builds out its Nursing Advisor and WorldOne adds a patient-insight component. MMM The data mining firms fighting for their right to sell physician data got an assist as a host of big names, including a pair of former Health and Human Services secretaries, filed 16 supportive amicus briefs with the Supreme Court. http://www.mmm-online.com/data-firms-get-a-little-help-from-their-friends-in-supreme-court-case/article/199936/ Mon, 04 Apr 2011 17:03:28 GMT The data mining firms fighting for their right to sell physician data got an assist as a host of big names, including a pair of former Health and Human Services secretaries, filed 16 supportive amicus briefs with the Supreme Court. MMM A federal appeals court on Tuesday reversed a district court ruling that limited the use of prescriber-identifiable data in Vermont, signaling a victory for plaintiffs IMS Health, SDI and Wolters Kluwer Health. http://www.mmm-online.com/federal-appeals-court-overturns-vermont-data-ban/article/191529/ Wed, 24 Nov 2010 14:00:00 GMT A federal appeals court on Tuesday reversed a district court ruling that limited the use of prescriber-identifiable data in Vermont, signaling a victory for plaintiffs IMS Health, SDI and Wolters Kluwer Health. MMM Having analyzed the presentation of risk information in DTC ads and product labeling, FDA is looking at how the potential benefits of prescription drugs are communicated. http://www.mmm-online.com/fda-looks-beyond-balance-in-study-of-efficacy-info/article/174104/ Wed, 07 Jul 2010 20:09:04 GMT Having analyzed the presentation of risk information in DTC ads and product labeling, FDA is looking at how the potential benefits of prescription drugs are communicated. MMM