260 Broadway,
Saratoga Springs, NY 12866
Phone: 518-584-8924 ·
Fax:518-583-1560
Email: mmyers@palio.com ·
Web: www.palio.comFounded: 1999
Parent company: inVentiv Health, Somerset, N.J.
Officers: Ed Mitzen, CEO; Mike Myers, president; Guy Mastrion, chief global creative
officer; SVPs: Dan Bobear, Paul Harrington, Carl Kuebler, Todd LaRoche, Bob
Mason, Mark McCoy, R.Ph., Ken Messinger, Andy Smith, Bonnie Stofer, Lee West;
VPs: Marianne Appel, Stephen Dubansky, M.D., Nanette Foster, Peter Hopper, Jon
Hussey, William Lucas, Nicholas Parslow, Devin Shelley.
Healthcare accounts: GlaxoSmithKline: Argatroban, Arixtra, Bexxar, Cervarix, Combivir, Epivir,
Epzicom, Entereg, HIV franchise, Hycamtin, Levitra, Lexiva, Lotronex, oncology franchise,
Retrovir, Trizivir, Tykerb, Ziagen, Zofran; Cephalon: Actiq, Oravescent; Novartis: Zometa,
Proleukin; Kyowa: Istradefylline; IdeaSphere: Alvita Teas, Metabolife, Nature Herbs, Rebus,
TwinLab, Ultra Harvest, Weil Nutritional Supplements; First Horizon: Altoprev, Fortamet, Ostiva,
Sular, Triglide; Celgene Cellular Therapeutics: Acelagraft, Biovance, LifebankUSA, Natalin; Nalge
Nunc: labware; Serono: Novantrone; Serono/Pfizer: Rebif; SuperGen: Nipent; Millennium
Biotechnologies: Resurgex, Resurgex-Plus; Becton Dickinson Company: Glucose Monitoring
Device.
Accounts gained (19): GlaxoSmithKline: Cervarix, Tykerb; Novartis: Zometa; IdeaSphere: Alvita
Teas, Metabolife, Nature Herbs, Rebus, TwinLab, Ultra Harvest, Weil Nutritional Supplements;
First Horizon: Altoprev, Fortamet, Ostiva, Sular, Triglide; Kyowa: Istradefylline; Millennium
Biotechnologies: Resurgex, Resurgex-Plus; Celgene Cellular Therapeutics: Acelagraft.
Accounts lost (0): Services: Palio’s Brand Strategy Group is comprised of two teams, medical strategies and brand
planning, who work collaboratively to harness the power of scientific and branding expertise.
Palio’s medical strategies team is staffed with physicians and Ph.D.s who know the science
behind pharmaceuticals. The brand planning team then builds off that foundation to develop brand
positioning and communication platforms for clients that distinguish them in the marketplace.
New hires: Marianne Appel, Jon Hussey.
Offices: Somerset, N.J.