Palio Communications

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Palio Communications
Palio Communications
260 Broadway,
Saratoga Springs, NY 12866
Phone: 518-584-8924 · Fax:518-583-1560
Email: mmyers@palio.com · Web: www.palio.com
Founded: 1999
Parent company: inVentiv Health, Somerset, N.J.

Officers: Ed Mitzen, CEO; Mike Myers, president; Guy Mastrion, chief global creative officer; SVPs: Dan Bobear, Paul Harrington, Carl Kuebler, Todd LaRoche, Bob Mason, Mark McCoy, R.Ph., Ken Messinger, Andy Smith, Bonnie Stofer, Lee West; VPs: Marianne Appel, Stephen Dubansky, M.D., Nanette Foster, Peter Hopper, Jon Hussey, William Lucas, Nicholas Parslow, Devin Shelley.

Healthcare accounts: GlaxoSmithKline: Argatroban, Arixtra, Bexxar, Cervarix, Combivir, Epivir, Epzicom, Entereg, HIV franchise, Hycamtin, Levitra, Lexiva, Lotronex, oncology franchise, Retrovir, Trizivir, Tykerb, Ziagen, Zofran; Cephalon: Actiq, Oravescent; Novartis: Zometa, Proleukin; Kyowa: Istradefylline; IdeaSphere: Alvita Teas, Metabolife, Nature Herbs, Rebus, TwinLab, Ultra Harvest, Weil Nutritional Supplements; First Horizon: Altoprev, Fortamet, Ostiva, Sular, Triglide; Celgene Cellular Therapeutics: Acelagraft, Biovance, LifebankUSA, Natalin; Nalge Nunc: labware; Serono: Novantrone; Serono/Pfizer: Rebif; SuperGen: Nipent; Millennium Biotechnologies: Resurgex, Resurgex-Plus; Becton Dickinson Company: Glucose Monitoring Device.

Accounts gained (19): GlaxoSmithKline: Cervarix, Tykerb; Novartis: Zometa; IdeaSphere: Alvita Teas, Metabolife, Nature Herbs, Rebus, TwinLab, Ultra Harvest, Weil Nutritional Supplements; First Horizon: Altoprev, Fortamet, Ostiva, Sular, Triglide; Kyowa: Istradefylline; Millennium Biotechnologies: Resurgex, Resurgex-Plus; Celgene Cellular Therapeutics: Acelagraft.

Accounts lost (0):

Services: Palio’s Brand Strategy Group is comprised of two teams, medical strategies and brand planning, who work collaboratively to harness the power of scientific and branding expertise. Palio’s medical strategies team is staffed with physicians and Ph.D.s who know the science behind pharmaceuticals. The brand planning team then builds off that foundation to develop brand positioning and communication platforms for clients that distinguish them in the marketplace.

New hires: Marianne Appel, Jon Hussey.

Offices: Somerset, N.J.

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