Panel to offer data from 18,000 docs

Share this article:
All Global, an international healthcare data collection agency, launched a Palliative Care Panel for marketing research.  

Palliative care refers to any form of treatment based on reducing the severity of chronic disease symptoms. 
According to Eva Laparra, a founder and spokesperson for All Global, the new panel supplies marketing researchers, consultants and marketers with data from 18,000 physicians, nurses, pharmacists and other healthcare professionals in 39 countries who specialize in palliative care. The panel was formed through an exclusive agreement with Palliativedrugs.com.

“The [palliative care segment] is growing, but it's a very small group of professionals who are typically hard to reach,” said Laparra. “Our panel can offer data on anything from branding strategy, positioning, packaging, pricing, segmentation, even the naming of a product,” among other things. All Global boasts a physician group of more than 200,000 worldwide. 
Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Read the complete April 2014 Digital Edition

Read the complete April 2014 Digital Edition

Click the above link to access the complete Digital Edition of the April 2014 issue of MM&M, with all text, charts and pictures.

Antidote: Are e-cigarettes safe?

Antidote: Are e-cigarettes safe?

The pros and cons of e-cigarettes

Combating concept churn

Combating concept churn

There's no cure. But the good news is that prophylaxis is possible.