All Global, an international healthcare data collection agency, launched a Palliative Care Panel for marketing research.
Palliative care refers to any form of treatment based on reducing the severity of chronic disease symptoms.
According to Eva Laparra, a founder and spokesperson for All Global, the new panel supplies marketing researchers, consultants and marketers with data from 18,000 physicians, nurses, pharmacists and other healthcare professionals in 39 countries who specialize in palliative care. The panel was formed through an exclusive agreement with Palliativedrugs.com.
“The [palliative care segment] is growing, but it's a very small group of professionals who are typically hard to reach,” said Laparra. “Our panel can offer data on anything from branding strategy, positioning, packaging, pricing, segmentation, even the naming of a product,” among other things. All Global boasts a physician group of more than 200,000 worldwide.