Parents are focus of Tylenol TV ads

Share this article:

Fall's new TV season kicked off with a bit of a brand refresh. Johnson & Johnson's recent Tylenol ad push includes a spot that focuses on parents and all they do for their children, while Tylenol takes care of the smaller stuff, like fevers. The promotion rolled out soon after the company recalled yet another brand, Motrin infant drops, over concerns that plastic particles were present in the berry flavor.

The company also deployed a mom-centric campaign called Tylenol Smiling it Forward. The fundraising campaign for the Children's Health Fund features How I Met Your Mother's Alyson Hannigan. J&J gives $1, up to $100,000, for every smiling kid photo posted.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Pharmaceutical

 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.