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Partner Forum Articles

How can digital fill clinical trials?

May 31, 2013

What are some ways that pharma could use websites, analytics and social media to boost enrollment in clinical trials?
 

How can pharma build digital DNA?

May 01, 2013

Pharmas are restructuring to implement digital marketing initiatives—for instance, using social media to build brands or engage audiences. As they partner, how should agencies help them cultivate a digital DNA?
 

How can DTC break new ground?

April 01, 2013

What device and/or diagnostic marketing advances will emerge in DTC, and how should such companies experiment with media?
 

Balancing promotion and education

March 01, 2013

How can agencies establish brand identities for specialty drugs without looking too self-promotional?
 

Can Big Data justify big budgets?

, Marc Iskowitz February 01, 2013

Big Data holds promise for helping pharma boost efficiencies, but the business case for new analytic techniques, in many cases, is still being written. How do you justify budgeting for data-management technologies?
 

How can specialty dollars do more?

January 02, 2013

Specialty pharma budgets can be smaller than in primary care, yet the conversations with specialists and ­payers are often more complex. How do you maximize reach with a lower spend?
 

Can publishers open the data door?

November 30, 2012

The BMJ said it will not publish research papers on drugs when clinical trial data are kept secret. What effect will BMJ have on other medical journals, and will companies begin to take the wraps off such data?
 

Will atypical ads make TV viable?

November 01, 2012

The use of 90-second ad units by healthcare advertisers is on the rise. Will 90s and other atypical ad-length units make TV more viable for pharma, and what's the best way to use this new mix of ad units?
 

Can 'performance' pricing pay off?

October 01, 2012

Many media agencies now use pay-for-performance compensation. It calls for tying media efforts to trackable metrics. What metrics should be used, and how can an incentive-based fee model work for healthcare brands?
 

All the news that's fit to reprint?

August 31, 2012

Can an article's reprint potential create a publication bias?
 
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Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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