Partnership

Nodding to bloggers, Lilly digitizes content

Nodding to bloggers, Lilly digitizes content

By

The move to digitize a series of books it co-created with Disney for kids with type 1 diabetes was spurred by a meeting with the online diabetes community.

US awards GSK $200M to fight "superbugs"

By

GSK and the US Department of Health and Human Services inked a deal to fund development of new antibiotics, an area where clinicians face a dearth of new options.

Business briefs: Lundbeck and Otsuka; Omnicom; Vivus

Otsuka-Lundbeck CNS alliance extended to Alzheimer's drug; longtime DAS chief Tom Harrison steps down to chairman emeritus role

Draftfcb Healthcare inks deal with global indie agency network

Draftfcb Healthcare inks deal with global indie agency network

By

Draftfcb Healthcare is filling out its global footprint through an alliance with Argon Network, a coalition of 22 indie agencies in Europe, Asia, the Middle East and South America.

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

Email Newsletters